Title: Marketing Strategist AI Products

Location: Remote/Hybrid at Coimbatore, TamilNadu

Duration: Part time / Full-Time

About the Role

- We are seeking a strategic, entrepreneurial, and hands-on Marketing Strategist to drive marketing, positioning, and go-to-market (GTM) initiatives across our portfolio of AI products. The ideal candidate can translate complex AI technologies into compelling business value and accelerate market adoption.

Key Responsibilities

- Develop and execute GTM and marketing strategies for multiple AI products.
- Define target markets, customer segments, personas, use cases, and product positioning.
- Create compelling messaging, value propositions, presentations, case studies, and sales collateral.
- Build and execute content, brand, thought-leadership, and demand-generation programs.
- Drive campaigns across LinkedIn, SEO/SEM, email, webinars, events, partnerships, and outbound channels.
- Partner with sales on ABM, lead generation, pipeline development, and sales enablement.
- Conduct AI market, competitive,



and customer intelligence to identify growth opportunities.
- Lead marketing strategy for new product launches and measure post-launch performance.
- Collaborate closely with founders, product, engineering, sales, and customer success teams.

Qualifications

- Experience in marketing, product marketing, growth marketing, or technology marketing.
- Experience in marketing Hospital Management Software (HMS), healthcare software, HealthTech, or related solutions.
- Experience marketing AI, SaaS, enterprise technology, or software products.
- Strong understanding of AI/ML and ability to communicate technical concepts in clear business language.
- Proven experience with GTM, positioning, content, demand generation, and enterprise marketing.
- Excellent communication, presentation, storytelling, and analytical skills.
- Entrepreneurial mindset with the ability to work independently in a fast-paced startup environment.

📌 Marketing Strategist, AI Products (Coimbatore)
🏢 Insaitsolutions
📍 Coimbatore