Purpose: To hire a strategic marketing skilled responsible for building Credstone's institutional brand, market credibility, founder visibility and industry relationships. This is not a graphic design or performance marketing role. The focus is long -term reputation, thought leadership and execution.

Ideal Profile:

- 10+ years of experience in B2B financial services, banking, NBFC, consulting, ratings, capital markets or wealth management.
- Excellent written and verbal communication.
- Highly organised, proactive and execution -oriented.
- Strong networking and relationship -building ability.
- Strategic thinker who enjoys building brands and coordinating multiple stakeholders.

Core Responsibilities:

- Develop and execute the annual brand strategy and marketing calendar.
- Drive founder branding through LinkedIn, articles, interviews, podcasts, speaking engagements and awards.
- Manage PR agencies and relationships with journalists,



financial media and industry publications.
- Coordinate production of articles, whitepapers, newsletters, research reports and presentations.
- Build and maintain institutional databases (banks, NBFCs, CFOs, merchant bankers, PE/VC, CAs, CSs, listed companies, IPO companies, associations).
- Execute email campaigns, physical mailers, gifting, research distribution and outreach.
- Organise webinars, CFO roundtables, client events and industry knowledge sessions.
- Develop partnerships with industry bodies, chambers, universities and professional associations.
- Track marketing analytics, media mentions, website performance and brand visibility.
- Monitor competitors (CRISIL, CARE, ICRA, India Ratings, Acuit, Brickwork, Infomerics) and submit a monthly intelligence report.

📌 Marketing, PR & Strategic Communications Professional (Noida)
🏢 Credstone Ratings
📍 Noida