Role summary: We need a hands-on marketing leader who can head the department and run marketing end to end, from strategy to execution. This replaces the earlier Brand Manager brief. Were looking for someone who has built brands and teams, not only managed them.

Experience: 10+ years in marketing, with at least 3-4 years in a team-leading or department-head role.

Qualification: Bachelors degree in marketing, Business Administration or a related field. MBA/PGDM preferred.

Must-have experience

- Has led and mentored a marketing team, with direct reports
- Has worked with a reputed or well-known brand
- Has done end-to-end product launches, from concept and positioning to go-to-market and post-launch review
- Has run 360 marketing across digital, ATL, BTL, trade, events and PR
- Has owned a P&L; and managed the marketing budget
- Has tracked and reported marketing ROI and campaign effectiveness
- Has hands-on knowledge of packaging, including design briefs,



agency coordination and approvals
- Has managed stakeholders across sales, operations, finance, agencies and senior leadership
- Has delivered projects end to end, from planning to execution to measurement
- Has built a brand or product line from scratch
- Has built product branding and managed the brand over time

Positive to have

- Experience in the same or an adjacent industry FMCG/Beverage is a must with major exposure
- Experience working with agencies and vendors on negotiation and management
- Knowledge of marketing analytics and tools

What we want to see on the CV

- Brands handled, with their scale (revenue, market, channels – Ecom, HoReCa, D2C, Retail)
- Team size managed
- Budget and P&L; size owned
- Launches led, with outcomes in numbers
- Brands or products/category built from zero

📌 Marketing Manager (Mumbai)
🏢 Anveta Manpower Solutions
📍 Mumbai