Role Purpose

Support the strategic growth of IAE's institutional client base by assisting the senior marketing team in driving the Consulting, Advisory, and Technology Solutions portfolio. As a Business Development Intern, you will work closely with the Business Development Manager (BDM) to map market segments, initiate institutional outreach, and nurture early-stage B2B relationships with Higher Education Institutions (HEIs). This role offers hands-on enterprise-level corporate exposure and a direct pathway to a full time career at IAE.

Key Responsibilities

Market Research & Lead Generation

- Identify target institutions including universities, autonomous colleges, and engineering/professional campuses within the assigned territory.
- Map key stakeholders by researching and identifying decision-makers like Vice Chancellors, Directors, Registrars, and Deans.
- Maintain database hygiene by organizing and updating the client relationship management (CRM) system with accurate institutional data.

Outreach & Pipeline Support

- Initiate cold outreach through structured email campaigns, LinkedIn networking, and telephonic conversations to pitch IAEs offerings.
- Secure introductory meetings for the BDM and Marketing Executive teams with senior academic leaders.
- Assist in collateral preparation by tailoring presentations, proposals, and marketing kits to match the specific needs of targeted colleges.

On-Ground Engagement & Coordination

- Participate in institutional pitches alongside senior managers, taking detailed notes and capturing client requirements.
- Coordinate academic events such as webinars, roundtables, and university networks to showcase IAE's domain expertise.




- Follow up systematically with prospective leads to keep the engagement active during long B2B sales cycles.

Required Qualification & Eligibility

- Current 4th-year student pursuing a Graduate or Postgraduate degree (BBA/ MBA) with specialization in Marketing.
- Excellent communication skills in English (written and verbal) to confidently engage with senior academic stakeholders.
- No prior experience required, though any previous internship in sales, event management, or campus ambassador roles is a strong plus.
- Willingness to travel locally within the region for institutional visits and meetings.

Desired Skills & Competencies

- High energy and persistence to navigate initial rejections during cold outreach.
- Strong research skills using LinkedIn, college websites, and directories to unearth key structural data.
- Basic command over tools like Microsoft Excel, PowerPoint, and Google Workspace.
- Adaptable learner eager to understand the regulatory and compliance ecosystem of Indian higher education.

Key Performance Indicators (KPIs)

- Number of qualified leads successfully verified and added to the pipeline weekly.
- Introductory meetings booked for the BDM/Senior Leadership team.
- Outreach volume metrics including call connectivity and email open/response rates.
- Accuracy and timely upkeep of assigned market research data.

What’s in It for you?

- Competitive monthly stipend with performance-linked incentives.
- Pre-Placement Offer (PPO) opportunities for top performers upon graduation.
- Direct mentorship from seasoned B2B corporate leaders and education consultants.
- Certificate of Internship and a formal Letter of Recommendation.

📌 Marketing Intern (Hyderabad)
🏢 Institute For Academic Excellence
📍 Hyderabad