Role & responsibilities

1. Digital and Social Media Marketing (Meta)

- Prepare and maintain the monthly Meta (Facebook and Instagram) content calendar for the unit.

- Plan, run and boost posts and ad campaigns for new releases, offers and events.

- Track and report views, reach, engagement, follower growth and campaign results.

- Optimise content and spend based on performance data.

1. Unit Promotion Execution

- Execute the approved Unit Promotion Template, including posters, standees, flyers, social posts and in-cinema communication.

- Ensure consistent brand look and messaging at the unit and in the local market.

- Coordinate flyer printing and distribution, and obtain a minimum of two vendor quotations for every print requirement.

1. B2B Marketing: Schools and Colleges

- Drive bulk bookings from schools and colleges for regular cinema shows and Kids Cinema.

- Present the School Proposal, presentation and rate card to principals and decision-makers.

- Build and maintain a database of all local schools and colleges with principal contact numbers.

- Follow up on leads, close bookings and coordinate with the unit team on show scheduling and execution.

1. Kids Cinema and Birthday Parties

- Promote and sell Kids Cinema and birthday party packages using the approved proposals, presentations and rate cards.

- Run birthday promotions through Meta ads, posters and direct calling to the customer database.

- Handle enquiries, confirm bookings and coordinate with operations for smooth delivery.

1. Local Advertising Onboarding





- Identify and onboard local businesses for on-screen, in-cinema and digital advertising.

- Pitch advertising packages, negotiate and close deals as per the rate card.

- Maintain relationships with local advertisers and ensure timely renewals and collections.

1. Events: Bollywood Nights

- Plan and execute Bollywood Nights at the unit, including promotion, ticket sales and on-ground coordination.

- Achieve event revenue targets and report results after every event.

1. Influencer and Community Outreach

- Create and maintain a list of influencers in all towns served by Citara, with contact numbers.

- Engage influencers for promotions, collaborations and launches.

- Build local partnerships with colleges, clubs, societies and community groups.

1. Dovesoft Programme Execution

- Implement and run Dovesoft at the unit, and prepare and deliver the Dovesoft presentation to prospects and partners.

- Track usage, results and revenue from the programme and share regular updates with management.

Preferred candidate profile

- Working knowledge of Meta Business Suite, Ads Manager and basic analytics

- Good presentation, communication and negotiation skills

- Ability to build relationships with schools, advertisers and influencers

- Basic design knowledge (Canva or similar) and proficiency in MS Office/Google Workspace

- Robust follow-up, organisation and reporting discipline

- Self-motivated, target-driven and comfortable with field visits

Knowledge of the local language and market

Perks and benefits

📌 Marketing Manager (Noida)
🏢 Citara Plex
📍 Noida