Company: ANP Consulting & Talent Solutions LLP

Location: Gurugram

Experience: 1–5 Years

Employment Type: Full-time

About ANP Consulting

ANP Consulting is a specialist EPM Consulting and Talent Solutions firm helping organisations build and optimise their Enterprise Performance Management capabilities. We work across platforms such as Anaplan, Trintech, CCH Tagetik, Drivetrain and other leading EPM solutions.

We are looking for a creative, proactive and business-oriented Marketing professional who can strengthen our brand presence, drive digital marketing initiatives and contribute to business development through demand generation.

Key Responsibilities

1. Digital Marketing

- Manage ANP Consulting's LinkedIn presence and other relevant digital channels.
- Plan and execute content calendars, including posts, articles, campaigns and company updates.
- Create engaging marketing content, creatives, presentations and marketing collaterals.
- Strengthen brand visibility and positioning within the EPM and consulting ecosystem.
- Manage website content, SEO initiatives and digital brand communication.

2. Demand Generation & Lead Acquisition

- Plan and execute demand generation campaigns targeting CFOs, Finance Leaders, EPM Heads and HR/TA leaders.
- Identify potential clients and target accounts across relevant industries.
- Generate qualified leads through LinkedIn campaigns, email marketing, networking and other digital channels.
- Support outbound campaigns, prospect research and lead nurturing.
- Work closely with the founder and business development team to convert marketing opportunities into sales conversations.

3. Campaign Management & Analytics

- Develop and execute marketing campaigns for ANP's consulting and talent solutions offerings.
- Track campaign performance,



website traffic, engagement, lead conversion and ROI.
- Maintain lead databases and marketing funnels.
- Explore marketing automation, CRM tools and AI-based marketing solutions.
- Continuously experiment with recent channels and strategies to improve lead generation.

4. Events & Ecosystem Engagement

- Support webinars, industry events, partner marketing and networking initiatives.
- Coordinate with technology partners for joint marketing campaigns.
- Identify opportunities to increase ANP's visibility within the EPM ecosystem.

Desired Skills & Experience

- 1–5 years of experience in B2B marketing, digital marketing or demand generation.
- Experience managing LinkedIn marketing and company social media pages.
- Strong content writing, communication and creative skills.
- Understanding of B2B lead generation, email campaigns and LinkedIn outreach.
- Familiarity with SEO, Google Analytics, CRM and marketing automation tools.
- Ability to research target accounts, identify decision-makers and build prospect lists.
- Experience with Canva, HubSpot, Mailchimp or similar tools will be an advantage.
- Prior experience in IT Consulting, SaaS, Technology Services or Professional Services will be preferred.

What We Are Looking For

- Someone who can take ownership of marketing rather than just execute assigned tasks.
- A professional who understands that marketing should contribute to business growth, not just social media engagement.
- Someone comfortable working directly with the founder and business development team.
- A self-starter who can bring new ideas, experiment with campaigns and measure results.

At ANP Consulting, you will have the opportunity to build the marketing function from the ground up and directly contribute to the company's growth.

📌 Marketing & Demand Generation Executive (Gurugram)
🏢 ANP Consulting
📍 Gurugram