Position: Manager – D2C Sales & Brand Marketing

Product Category: Turmeric & Spices

Location: Bhubaneswar, Odisha

Engagement Type: Full-time / Consultant

Salary / Consultancy Fee: Negotiable

Preferred Experience: 4–8 years in FMCG, packaged foods, spices, or D2C consumer brands

About the Company

TFarm Pvt. Ltd. operates in agriculture and value-added botanical products, including turmeric and spices. We are looking for an experienced professional to strengthen our consumer brand presence, develop direct-to-consumer sales channels, and drive business growth.

Role Overview The role will be responsible for developing and executing D2C sales strategies, building brand awareness, and increasing turmeric and spice sales through on-ground activities and coordinated digital marketing.

We seek a hands-on professional who can turn product trials and customer engagement into purchases, repeat orders, and profitable revenue.

Key Responsibilities

D2C Strategy & Revenue Growth

- Develop and implement sales and marketing plans for turmeric and spice products.
- Identify priority customer segments, markets, and direct-selling opportunities in Bhubaneswar and other approved markets.
- Recommend product assortment, pack sizes, pricing, bundles, and promotional offers based on customer demand and commercial viability.
- Own agreed sales targets, customer acquisition goals, and repeat-purchase growth.
- Coordinate with production and operations teams on stock availability, fulfilment, and customer feedback.

On-Ground Marketing & Sales

- Organise product sampling, cooking demonstrations, exhibitions, pop-up stalls, society activations, and corporate campaigns.
- Develop partnerships with residential communities, corporate offices, event organisers, and other relevant customer access points.
- Plan and supervise promoters, field teams, vendors, and promotional activities.
- Establish enquiry capture, follow-up, ordering, and customer service processes.
- Track sales, conversion,



and costs for each activation.

Brand Building & Product Communication

- Develop clear brand positioning and product messaging for TFarm’s turmeric and spice range.
- Translate verified product attributes into clear customer perks and compelling sales communication.
- Coordinate packaging inputs, brochures, product catalogues, promotional displays, and campaign creatives.
- Maintain consistent communication across physical promotions, social media, and online sales channels.
- Gather customer and competitor insights to improve products, pricing, and campaigns.

Digital Coordination & Customer Retention

- Connect on-ground activities with WhatsApp, social media, and the company’s online sales channels.
- Work with designers, content creators, and digital marketing specialists or agencies to generate enquiries and orders.
- Develop customer follow-up, referral, loyalty, and repeat-order programmes.
- Monitor campaign performance and recommend improvements based on actual sales outcomes.

Budgeting & Reporting

- Prepare activity budgets, sales forecasts, and execution calendars.
- Monitor revenue, margins, customer acquisition costs, and campaign returns.
- Submit regular reports covering results, market feedback, challenges, and next steps.
- For consultancy engagement, work against mutually agreed deliverables, timelines, and performance measures.

Candidate Requirements

- Bachelor’s degree in Marketing, Business Administration, Commerce, or a related discipline; an MBA is preferred.
- Relevant experience in FMCG, packaged foods, spices, or D2C consumer brands.




- Proven success in on-ground marketing, product launches, and direct consumer sales.
- Ability to independently plan campaigns and take responsibility for execution and revenue results.
- Understanding of branding, pricing, promotional budgeting, and customer retention.
- Ability to analyse sales data and coordinate digital marketing activities.
- Strong communication, negotiation, and vendor management skills.
- Familiarity with Bhubaneswar and Odisha consumer markets will be an advantage.
- Willingness to travel and attend field activities and events.
- Proficiency in Odia, Hindi, and English is preferred.

Key Performance Indicators

- D2C sales revenue and gross margin.
- New purchasing customers and customer acquisition cost.
- Conversion from sampling, enquiries, and on-ground campaigns.
- Repeat-purchase rate and average order value.
- Sales returns from promotional expenditure.
- Timely execution within approved budgets.

How to Apply Interested candidates or consultants should share their CV/profile, expected compensation or consultancy fee, and examples of relevant campaigns with measurable sales results.

Consultants should also outline their proposed scope, availability, and approach to on-ground execution.

- D2C sales revenue and gross margin.
- New purchasing customers and customer acquisition cost.
- Conversion from sampling, enquiries, and on-ground campaigns.
- Repeat-purchase rate and average order value.
- Sales returns from promotional expenditure.
- Timely execution within approved budgets.

How to Apply Interested candidates or consultants should share their CV/profile, expected compensation or consultancy fee, and examples of relevant campaigns with measurable sales results.

Consultants should also outline their proposed scope, availability, and approach to on-ground execution.

Pay: ₹10,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Manager –C Sales & Brand Marketing (Patrapada)
🏢 TFarm
📍 Patrapada