Position :Marketing Lead

Location- Gurugram

Experience- 8 yrs, in energy, cleantech,

industrial, defence, infrastructure, deep-tech or IT solutions is strongly preferred.

Notice Period- Immediate Joiner

CTC -(with Variable) 10 to 11 lpa

Qualification MBA (Marketing) with B.Tech / B.E. / B.Sc (PCM or equivalent technical background) from recognized college and having a CAT Scores not less than 90 percentile, Min 80% in Class X and 75% in Class XII exams respectively.

Role Summary The Marketing Manager will own the companys marketing strategy, brand positioning and demand generation for its alternative energy and power solutions. This role translates complex technical offerings into clear value propositions for enterprise, government and defence customers. The Marketing Manager will work closely with the sales, solution design and service teams to build brand credibility, generate qualified leads and support long sales cycles.

Interested candidates can share their resumes at [email protected]

Key Responsibilities

- Own the annual marketing strategy, budget and calendar, aligned with business and sales targets.
- Define brand positioning, messaging architecture and visual identity and keep them consistent across all touchpoints.
- Develop go-to-market narratives for key verticals: Defence & Security, surveillance network smart cities, Telecom, Railways,

Utilities, unmanned ground systems & Rural Electrification.
- Conduct market research, competitor and pricing benchmarking, and trend analysis (policy, hydrogen economy, defence

procurement, energy transition) to find new opportunities.
- Plan and lead integrated campaigns across digital, social, email, PR, events and offline channels, tied to lead and pipeline

goals.
- Work with sales to define lead qualification, nurturing and hand-off, and build ABM plays for government, PSU and enterprise

accounts.




- Set up and track marketing KPIs and dashboards (reach, engagement, lead quality, conversion, cost per lead, event ROI) and

report to leadership.
- Build a content engine: case studies, whitepapers, technical blogs, product explainers and videos showing measurable impact

(e.g. carbon saved, DG set replacement).
- Position leadership as industry voices through articles, interviews, speaking slots and panels.
- Manage media relations, press releases, journal placements, awards, reputation and brand monitoring.
- Oversee catalogues, datasheets, brochures, tender and presentation decks and demo material, with technical accuracy and

robust visual identity.

Key Competencies

- Marketing strategy: Brand positioning, go-to-market planning, campaigns and ABM, with results tracked across digital and

offline channels.
- B2B and industrial marketing: Experience of long, consultative sales cycles. Experience marketing to government, PSU or

defence customers is an advantage.
- Technical understanding: Can explain technical products simply to engineers, buyers and senior leaders. Exposure to energy,

power electronics, solar or batteries is preferred.
- Analytics and digital tools: Hands-on with Google Analytics, SEO tools, CRM and marketing automation. Working knowledge

of Canva, Figma, Adobe Creative Suite, Webflow (preferred) and Generative AI tools.
- Sales support: Works with sales on leads, collateral and proposals.
- Communication: Clear writing and confident presentation to leaders, customers and media.
- Leadership: Can guide a small team and manage agencies

Required Skills

- Should have good Communication, listening, presentation and documentation skills.
- Ability to multi-task
- Ability to work in a cross functional environment
- Be prepared to travel for Onsite Solution Testing/Installation
- Previous experience of leading small teams in same/ equivalent field

📌 Lead- Maketing (Gurugram)
🏢 Independent Recruitment Consultant (freelancer)
📍 Gurugram