Job Summary

As a leader in Lifecycle Marketing Marketing Automation, youll shape how Wayground attracts, engages and retains teachers while building pipeline across schools and districts. Our growth comes through two complementary motions: teachers independently discovering and adopting the product, and schools and districts investing in it at an organisational level. youll build the strategies, data infrastructure and marketing systems that support both.

Youll identify the highest-impact growth opportunities and translate them into projects, priorities and scalable systems. This requires a combination of strategic thinking and technical depth, from defining audience segmentation and lifecycle journeys to designing automation logic, data architecture, integrations and attribution.

Youll lead the Lifecycle Marketing and Marketing Automation team, setting direction and establishing clear ownership while partnering closely with Regional Marketing, Sales, RevOps, Product and Design to drive measurable business outcomes.

In your first year, success will mean:

- Building lifecycle programs that measurably improve teacher growth and retention, decision-maker engagement and school/district pipeline.
- Developing outbound and demand generation plays that sales teams actively use, supported by reliable data and clear attribution.
- Maintaining healthy email deliverability and sender reputation across all sending domains.
- Building a team with clear ownership, a predictable project intake process and opportunities to grow. Goals

youll be measured on teacher growth and retention, and on school and district pipeline. Getting there depends on keeping many stakeholders aligned. 1. Teacher lifecycle: drive user growth and retention

- Grow active teachers by turning sign-ups into activated users,



and activated users into repeat users
- Improve retention across cohorts, and win back teachers who drift away
- Understand habit formation: what brings a teacher back each week, and how to time journeys to the moments in their school year when they need us
- Use behavioural data to decide who gets what message, and when 2. Demand generation: build pipeline

- Understand the lead lifecycle stage by stage, from new lead to MQL, SQL, opportunity and closed deal, and where leads stall between stages
- Build TOFU plays that drive awareness, MOFU plays that nurture and qualify them, and BOFU plays that turn them into meetings and opportunities
- Measure success by pipeline created and won, and treat opens, clicks and lead volume as inputs
- Work with sales on handoffs, follow-up speed and what makes a lead worth their time 3. Stakeholder management

This is a big part of the job. youll work daily with sales, RevOps, product, design, content and leadership, many of them in the US.
- Align teams on shared definitions, priorities and timelines before work starts
- Say no, or not yet, with a clear reason, and keep requests flowing through one intake process
- Report results in a way leaders can act on, and keep stakeholders informed on whats working and what isnt How youll drive the work

You turn these goals into plans the teams can execute.
- Shape large cross-functional projects from a business problem,



covering scope, business case, success metrics, owners and phasing

- Own the lifecycle and automation roadmap, spell out the trade-offs, and help partner teams decide what to do first given their capacity
- Design how data and systems fit together across Braze, HubSpot, Outreach, Salesforce and BigQuery, evaluate new tools, and review builds before they ship

- Turn leadership goals into briefs the team can build, and turn results into decisions leadership can make

What youll do

Lifecycle marketing

- Own the teacher and admin lifecycle: onboarding, activation, engagement, upgrade and re-engagement journeys
- Plan seasonal programs such as back-to-school, including segmentation, audience-by-message matrices and calendars

- Set copy and brand-voice standards for teacher and admin emails, and review what ships

Marketing automation and operations

- Build and maintain journeys and campaigns in HubSpot and Outreach, including sequence logic, energetic content and fallbacks

- Run email deliverability: domain and IP warmup, sender reputation, list hygiene
- Own event and webinar automation from registration to follow-up, with attribution flowing into Salesforce
- Run an intake and prioritisation process so stakeholder requests become a predictable comms calendar

Demand generation and outbound plays

- Design account-based and territory plays with regional marketing and sales
- Build enrichment and targeting workflows with tools like Clay and BigQuery

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead, Lifecycle Marketing and Automation (Bengaluru)
🏢 Quizizz
📍 Bengaluru