JOB DESCRIPTIONField Sales Representative (FSR)

Company: Schwifty Foods & Beverages Pvt. Ltd.
Brand: DUDE – Juice with Nata de Coco
Department: Sales & Distribution
Job Type: Full time | Field Sales
Reporting To: Area Sales Manager (ASM) / Regional Sales Manager (RSM)
Location: As per assigned territory

About the Company

Schwifty Foods & Beverages Pvt. Ltd. is a growing FMCG beverage company offering innovative, youth-focused beverages under its flagship brand, DUDE – Juice with Nata de Coco.

We are looking for energetic, target-driven Field Sales Representatives to expand our retail distribution network, acquire new outlets, strengthen distributor relationships, and drive consistent sales growth across assigned territories.

Key Roles & Responsibilities

1. Retail Market Visits & Outlet Acquisition

- Conduct daily market visits to retail shops, grocery stores, supermarkets, convenience stores, and beverage outlets.
- Identify and onboard new retail outlets within the assigned territory.
- Pitch DUDE products to shopkeepers, communicate product benefits, and convince them to purchase and stock the products.
- Generate orders from new and existing retail outlets.
- Ensure effective product placement, shelf visibility, and availability at retail counters and refrigerators.
- Build strong relationships with retailers to encourage repeat orders and long-term business.
- Conduct regular follow-ups with retailers to monitor sales movement and prevent stockouts.

2. Institutional Sales – College & School Canteens

- Identify and approach college canteens, school canteens, coaching institutes, and other educational institutions.
- Meet canteen owners, contractors, and purchase decision-makers to introduce DUDE beverages.
- Negotiate commercial terms and secure product listings and initial orders.
- Coordinate product sampling and promotional activities wherever required.
- Ensure consistent product availability and regular replenishment at onboarded institutions.
- Develop long-term relationships with canteen operators to increase repeat sales and product penetration.

3. Distributor Management & Sales Coordination

- Coordinate regularly with assigned distributors to ensure smooth product supply and market coverage.
- Monitor distributor stock-in (incoming inventory) and stock-out (outgoing inventory) movements.




- Ensure sufficient stock availability across all DUDE SKUs and prevent stock shortages.
- Support achievement of primary sales targets (company-to-distributor billing).
- Drive secondary sales targets (distributor-to-retailer/institution billing).
- Coordinate with distributors for timely order processing, dispatches, and deliveries.
- Track slow-moving inventory and proactively recommend corrective actions.
- Monitor distributor performance, stock rotation, and sales movement.

4. Sales Target Achievement & Market Expansion

- Achieve assigned daily, weekly, and monthly sales targets.
- Increase the number of active retail outlets and institutional accounts within the territory.
- Maximize product availability, visibility, and sales volume across all assigned outlets.
- Generate repeat business through consistent retailer engagement and order follow-ups.
- Identify untapped markets and potential sales opportunities.
- Execute company sales schemes, promotional offers, and market activation initiatives.

5. Merchandising & Brand Visibility

- Ensure proper display and positioning of DUDE beverages at retail outlets.
- Place promotional materials such as posters, danglers, shelf strips, and other POSM.
- Encourage retailers to provide prominent shelf and refrigerator placement.
- Conduct regular visibility checks and ensure merchandising standards are maintained.
- Support in-store sampling and promotional campaigns to improve product awareness and consumer trials.

6. Market Intelligence & Daily Reporting

- Maintain accurate records of daily market visits, new outlet onboarding, orders, and sales achievements.
- Submit Daily Sales Reports (DSR) to the reporting manager.
- Track retailer feedback, competitor pricing, trade schemes, and market activities.
- Report distributor stock levels, primary sales, secondary sales, and pending orders.
- Identify and report operational challenges affecting sales or product availability.




- Share market insights and improvement recommendations with management.

Key Performance Indicators (KPIs)

Performance will be evaluated on the following parameters:

KPIPerformance MeasureRetail Market CoverageDaily productive outlet visitsNew Retailer AcquisitionNew outlets onboardedInstitutional AcquisitionNew college/school canteens onboardedPrimary SalesDistributor billing against targetSecondary SalesDistributor-to-market sales against targetProduct PlacementNumber of outlets with active product availabilityRepeat OrdersActive outlets generating repeat purchasesDistributor Stock ManagementStock availability and replenishmentMerchandisingProduct visibility and POSM executionReportingTimely and accurate daily sales reportingEligibility & Requirements

- Minimum qualification: 12th Pass / Graduate preferred.
- Previous experience in FMCG, beverages, food products, or general trade sales is preferred.
- Freshers with strong communication and selling skills may also apply.
- Good understanding of local retail markets and distributor operations.
- Strong negotiation, persuasion, and relationship-building abilities.
- Willingness to travel extensively within the assigned territory.
- Ability to work independently and achieve assigned sales targets.
- Two-wheeler and valid driving licence preferred.
- Basic smartphone proficiency for order reporting and sales tracking.

Skills & Competencies

- Retail Sales & Market Development
- Distributor & Channel Management
- Product Pitching & Negotiation
- Institutional Account Acquisition
- Primary & Secondary Sales Execution
- Merchandising & Product Placement
- Customer Relationship Management
- Target Orientation & Field Discipline

Compensation & Benefits

- Fixed Salary: As per experience and company standards.
- Performance-Based Sales Incentives.
- Travel Allowance: As per company policy.
- Growth opportunities within the sales organization.

Role Objective

To maximize DUDE's market penetration by acquiring new retail and institutional customers, ensuring strong product placement, maintaining distributor stock availability, and consistently achieving primary and secondary sales targets.

Schwifty Foods & Beverages Pvt. Ltd.
DUDE – Juice with Nata de Coco
www.dudebevs.com

Pay: ₹21,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Field Sales Executive (Pune)
🏢 Schwifty Foods And Beverages
📍 Pune