Company Name: 2 DOT 2 India Private Limited
Job Title: Digital Marketing Manager
Job Location: Shop No. 8, Ground Floor, PPR Mall, Model Town, Jalandhar, Punjab – 144011
Work Mode: Full-Time, Work From Office (On-Site)
Shift: Night Shift
Working Hours: 7:30 PM to 4:30 AM
Department: Digital Marketing
Reporting To: Management / Director
Employment Type: Full-Time

1. Job Purpose

The Digital Marketing Manager will be responsible for planning, implementing, managing, and optimizing the company's digital marketing activities to increase brand awareness, generate qualified leads, improve online visibility, and achieve business growth.

The candidate must have solid knowledge of digital marketing strategies, paid advertising, social media management, search engine optimization (SEO), search engine marketing (SEM), website analytics, content planning, and campaign performance analysis.

The candidate must be comfortable working from the company's Jalandhar office during the designated night shift and coordinating with internal teams, clients, and other stakeholders as required.

2. Key Job ResponsibilitiesA. Digital Marketing Strategy and Planning

- Develop and execute comprehensive digital marketing strategies aligned with company objectives.
- Plan monthly, quarterly, and annual digital marketing campaigns.
- Identify target audiences, customer segments, and market opportunities.
- Research competitors and identify opportunities to improve the company's online presence.
- Establish campaign objectives, budgets, timelines, and measurable performance indicators.
- Monitor industry trends, emerging digital marketing technologies, and new advertising opportunities.
- Prepare marketing plans and campaign reports for management review.

B. Social Media Management

- Manage the company's social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Develop monthly social media content calendars.
- Coordinate the creation and publication of posts, reels, stories, videos, and promotional creatives.
- Ensure consistency in brand messaging, visual identity, and communication.
- Monitor comments, messages, engagement, and audience feedback.
- Develop strategies to increase followers, engagement, reach, and brand awareness.
- Coordinate with graphic designers, video editors, and content creators to ensure timely delivery of marketing materials.
- Track social media performance and recommend improvements based on analytics.

C. Paid Advertising and Campaign Management

- Plan, launch, manage, and optimize advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Conduct audience research and identify appropriate targeting strategies.
- Manage campaign budgets to improve return on advertising spend and overall marketing efficiency.
- Monitor campaign performance, including impressions, clicks, conversions, cost per lead, and customer acquisition cost.
- Conduct A/B testing of advertisements, creatives, landing pages, and audience segments.
- Identify underperforming campaigns and implement corrective actions.
- Ensure proper tracking of leads, conversions, and campaign results.
- Maintain records of advertising expenses and campaign performance.
- Provide recommendations to management regarding campaign budgets and marketing investments.

D. Search Engine Optimization (SEO)

- Develop and implement on-page and off-page SEO strategies.
- Conduct keyword research to identify relevant search terms.
- Optimize website content, page titles, meta descriptions, headings, URLs, and internal links.
- Coordinate technical SEO improvements, including website speed, mobile usability, indexing, and crawlability.
- Monitor website rankings, organic traffic, and search visibility.
- Identify content gaps and recommend improvements to increase organic traffic.
- Manage local SEO activities, including business listings, where applicable.
- Monitor backlinks and identify opportunities to improve website authority.
- Prepare regular SEO performance reports and action plans.

E. Website and Landing Page Management

- Monitor the company's website to ensure that content is accurate, updated, and professionally presented.
- Coordinate website content updates, landing page development, and promotional page creation.
- Ensure that landing pages support advertising objectives and lead-generation campaigns.
- Monitor website traffic, user engagement, bounce rate, and conversion performance.
- Identify website usability issues and coordinate corrective action with developers.




- Ensure appropriate mobile responsiveness and user experience.
- Verify that website forms, contact information, and conversion tracking are functioning properly.

F. Content Marketing and Brand Development

- Develop content strategies to support digital marketing objectives.
- Plan blogs, articles, promotional content, email campaigns, social media posts, and other marketing materials.
- Ensure that all content follows company branding and communication standards.
- Coordinate with writers, designers, video editors, and other creative professionals.
- Review marketing content for quality, accuracy, grammar, and consistency before publication.
- Develop campaigns to increase brand awareness and customer engagement.
- Maintain a consistent brand voice across digital platforms.

G. Lead Generation and Conversion Optimization

- Develop digital marketing campaigns to generate qualified business leads.
- Optimize lead-generation forms, landing pages, advertisements, and calls to action.
- Monitor lead volume, lead quality, conversion rates, and cost per lead.
- Coordinate with the sales or business development team to evaluate lead quality.
- Analyze customer journeys and identify opportunities to improve conversion rates.
- Recommend strategies to reduce lead acquisition costs.
- Maintain campaign records and lead-generation performance reports.
- Ensure that leads generated through digital campaigns are tracked and routed to the appropriate team.

H. Analytics and Performance Reporting

- Use Google Analytics, Google Search Console, advertising dashboards, and other relevant tools to monitor performance.
- Track key performance indicators (KPIs) for all major digital marketing activities.
- Prepare daily, weekly, and monthly marketing performance reports.
- Analyze traffic sources, audience behavior, conversion rates, and campaign profitability.
- Compare actual results against approved marketing targets and budgets.
- Identify performance gaps and recommend corrective measures.
- Present campaign results, marketing expenditure, and improvement plans to management.
- Maintain accurate and organized records of campaigns, budgets, and marketing results.

I. Email Marketing and Customer Engagement

- Plan and execute email marketing campaigns where applicable.
- Develop customer communication strategies to support lead nurturing and retention.
- Segment audiences based on relevant customer data and campaign objectives.
- Monitor email delivery, open rates, click-through rates, and conversions.
- Maintain appropriate consent, unsubscribe, and customer data-handling practices.
- Test email content and campaign formats to improve engagement.
- Coordinate follow-up campaigns to support business development activities.

J. Team Management and Coordination

- Manage and coordinate the activities of digital marketing executives and other assigned team members.
- Allocate tasks, establish priorities, and monitor project completion.
- Review team output to ensure quality, accuracy, and timely delivery.
- Provide guidance and training on digital marketing tools and best practices.
- Coordinate with management and other departments to align marketing activities with business goals.
- Monitor team productivity and address operational issues.
- Maintain professional communication and accountability within the department.

K. Budget and Resource Management

- Prepare digital marketing budget proposals for management approval.
- Monitor advertising expenditure against approved budgets.
- Ensure that marketing resources are used efficiently.
- Evaluate campaign performance against financial targets.
- Maintain records of advertising costs, subscriptions, and other marketing-related expenses.
- Obtain approval before making material changes to budgets or committing the company to new expenses.
- Identify opportunities to improve campaign efficiency without compromising marketing quality.

L. Compliance, Security, and Confidentiality

- Follow company policies, procedures, and management instructions.
- Maintain the confidentiality of company information, customer data, advertising accounts, and business strategies.
- Use company-approved email accounts, devices, software, and marketing platforms where required.




- Protect passwords and access credentials and follow approved account-security procedures.
- Ensure marketing activities comply with applicable advertising policies, intellectual property requirements, and data protection laws.
- Avoid unauthorized spending, misleading advertising, and unauthorized changes to company accounts.
- Report suspicious account activity, security incidents, or policy violations to management promptly.

3. Night-Shift and On-Site Responsibilities

- Report to the company's Jalandhar-Punjab office for the assigned night shift.
- Follow the scheduled working hours of 7:30 PM to 4:30 AM, subject to the company's approved attendance and break policy.
- Remain available during working hours for assigned tasks, team coordination, campaign monitoring, and management communication.
- Monitor active advertising campaigns and respond to campaign-performance issues during the shift.
- Coordinate with clients, overseas teams, or other stakeholders during their applicable business hours, where required.
- Complete assigned deliverables within approved deadlines.
- Update campaign trackers, task sheets, and reporting dashboards before the end of the shift.
- Report critical campaign issues, budget anomalies, account-access problems, and other significant concerns to the appropriate manager.
- Maintain punctuality, professional conduct, and workplace discipline.
- Follow company attendance, leave, security, and workplace policies.

4. Key Performance Indicators (KPIs)

Performance will be evaluated against approved targets relevant to the company's business model and marketing requirements.

No.Performance AreaKey Performance Indicator1Lead GenerationNumber of qualified leads generated2AdvertisingCost per lead and campaign conversion rate3Campaign EfficiencyReturn on ad spend (ROAS), where applicable4SEOOrganic traffic and relevant keyword visibility5Social MediaReach, engagement, and audience growth6WebsiteWebsite traffic and conversion rate7Budget ManagementAdherence to approved marketing budgets8ReportingAccuracy and timely submission of reports9Content ManagementTimely delivery of the approved content calendar10Team ManagementTask completion, quality, and team productivity11ComplianceAdherence to company policies and platform requirements12Business ResultsContribution to approved marketing and revenue objectives

Specific targets will be established by management according to the company's business priorities, available budget, current performance, and campaign requirements.

5. Required Qualifications and Skills

Educational Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Relevant professional certifications in digital marketing are desirable.

Experience

- Relevant experience in digital marketing, campaign management, and online lead generation.
- Prior experience managing advertising budgets and analyzing campaign performance.
- Previous team management experience is preferred for a managerial position.

Technical Skills

- Google Ads and Meta Ads.
- Search Engine Optimization (SEO).
- Google Analytics and Google Search Console.
- Social media marketing and content planning.
- Website and landing page optimization.
- Lead generation and conversion optimization.
- Excel or Google Sheets for reporting and data analysis.
- Email marketing and CRM tools, where applicable.
- Basic understanding of graphic design and video marketing workflows.

Professional Skills

- Strong analytical and problem-solving abilities.
- Excellent communication and coordination skills.
- Leadership and team management.
- Time management and prioritization.
- Attention to detail and accountability.
- Ability to work independently during night-shift hours.
- Ability to meet deadlines and work toward measurable objectives.

6. Reporting and Accountability

The Digital Marketing Manager shall report directly to the Management / Director or another authorized reporting manager designated by the company.

The employee shall be responsible for:

- Providing regular updates on campaign progress.
- Maintaining accurate records of advertising expenditure.
- Reporting campaign results and performance gaps.
- Obtaining approval for budgets and major campaign changes.
- Ensuring that assigned deliverables are completed on time.
- Escalating significant issues without unnecessary delay.
- Protecting company information and marketing assets.

CONTACT PERSON: HR MANAGER (WHATSAPP-+91-XXXXXXXXXX)

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Jalandhar)
🏢 2dot2 Private
📍 Jalandhar