Experience: 1-2 Years
Location: Kochi
Employment Type: Full-Time
Preferr candidates from Kerala

About the Role

We are looking for a creative, data-driven and proactive Digital Marketing professional with strong expertise in Performance Marketing and a broader understanding of digital brand growth.

The ideal candidate should be capable of planning and executing performance campaigns, developing innovative marketing ideas, identifying recent growth opportunities, and coordinating with internal teams to ensure smooth execution of all marketing activities.

We are looking for someone who takes ownership, thinks beyond routine marketing activities and brings fresh ideas to strengthen the brand and drive business growth.

Key Responsibilities

1. Performance Marketing

- Plan, execute and optimise paid advertising campaigns across Meta Ads and Google Ads.
- Manage campaign budgets, targeting, creatives and audience strategies.
- Monitor and analyse ROAS, CAC, CTR, CPC, CPM, conversions and overall campaign performance.
- Develop strategies for customer acquisition, retargeting and customer retention.
- Identify opportunities to improve website conversions
- Continuously test new ad formats, creatives, audiences and campaign strategies.

2. Marketing Strategy & New Ideas





- Develop innovative marketing strategies to increase brand awareness, engagement and sales.
- Come up with new campaign concepts, promotional ideas, seasonal marketing strategies and brand-building activities.
- Research competitors, market trends, customer behaviour and emerging marketing opportunities.
- Plan and execute product launches, festive campaigns, offers and promotional activities.
- Explore new digital platforms, marketing channels and customer acquisition opportunities.
- Contribute fresh creative ideas for ads, social media, influencer campaigns and brand communication.

4. Overall Digital Marketing Activities

- Work closely with graphic designers, video editors, content creators
- Plan WhatsApp marketing, email marketing and customer retention campaigns.
- Ensure consistency in brand communication across digital platforms.
- Track campaign performance and prepare regular marketing reports.

Skills & Qualifications

- 1-2 years of experience in Digital Marketing
- Strong hands-on experience in Meta Ads and Google Ads.
- Good understanding of performance marketing metrics and analytics.
- Experience with Shopify or other e-commerce platforms.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing & Performance Marketing Executive (Kochi)
🏢 VANVISION
📍 Kochi