Role & responsibilities

Position - Growth Strategy Manager

Experience - 4 to 9 years

Location - Hyderabad

Role Overview

We are looking for a Growth Strategy Manager who can identify where our next customers will come from and create the strategy and content that turns attention into pipeline and revenue. This role goes beyond writing content: it combines growth strategy, Answer Engine

Optimization (AEO), Search Engine Optimization (SEO), and conversion-focused sales copy.

The ideal candidate thinks strategically, writes clearly, and is comfortable testing ideas quickly, learning from results, and prioritizing measurable business outcomes over vanity metrics.

What Youll Be Doing

Growth Strategy

- Identify high-impact organic and content opportunities and prioritize initiatives based on

potential business impact.
- Connect content to the customer funnel by defining what attracts prospects, what

converts them, and what helps close deals.
- Run experiments across search, AI answer engines, email, and landing pages; scale the

approaches that perform.
- Measure and report on leads, pipeline, and revenuenot just traffic or engagement.

AEO & SEO

- Develop answer-first content, comparison pages, FAQs, structured data, and clear brand

positioning to improve Eyvas visibility in AI-generated answers.
- Work to improve the likelihood that AI assistants such as ChatGPT, Perplexity, Gemini,

and Claude discover, understand, and cite Eyvas content.
- Track visibility across AI answers and traditional search, identify gaps, and recommend

improvements.
- Own keyword and topic strategy, on-page SEO, content refreshes, and technical SEO





initiatives in collaboration with the development team.Sales Copy & Conversion

- Create conversion-focused landing pages, email sequences, outbound templates, one

pagers, case studies, presentations, and ad copy.
- Join sales calls where useful, understand customer objections, and translate them into

messaging that supports deal conversion.
- Plan and run A/B tests for headlines, hooks, calls to action, and other messaging

elements; apply learnings to improve results.

Who Were Looking For

- 4–5 years of experience in growth, content marketing, SEO, or copywriting, with

demonstrable results.
- A strategic thinker who can develop a plan and also write the content or page needed to

execute it.
- A strong focus on business impact and the ability to connect marketing activity to leads,

pipeline, and revenue.
- Understanding of how large language models and AI answer engines discover and select

sources, with hands-on experimentation in improving citation and visibility.
- Experience with Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.
- Regular use of AI tools to research, create, analyze, and improve marketing work.
- Ability to collaborate with Sales and Product and turn broad ideas into explicit, measurable

experiments.

Good to Have

- Experience with D2C brands.
- Knowledge of schema markup and structured data.
- A side project, website, or content portfolio that demonstrates organic growth or search

performance.
- A strong portfolio of content and sales copy that demonstrates clear thinking, distinctive

messaging, and conversion impact.

📌 Immediate requirement For Growth Strategy Manager position. (Hyderabad)
🏢 SRI Indrakshi Informatics
📍 Hyderabad