Key Responsibilities

- Manage overall brand marketing and digital marketing activities.
- Plan and execute social media strategies across Instagram, Facebook and other platforms.
- Develop content strategies, including reels, videos, creatives, stories and campaigns.
- Conceptualise and direct photoshoots, video shoots and marketing creatives.
- Plan and execute festive campaigns, product launches, promotional activities and sales campaigns.
- Manage influencer marketing, creator partnerships and UGC campaigns.
- Coordinate with design, video production, content and external marketing agencies.
- Oversee website promotions, landing pages, banners and marketing content.
- Manage email, WhatsApp and customer engagement campaigns.
- Monitor marketing performance, engagement, reach, ROAS, CAC and campaign results.
- Work closely with the founder to develop brand positioning and marketing strategies.
- Bring innovative ideas to improve brand awareness, customer acquisition and engagement.

Requirements





- 4–10 years of experience in marketing, branding, digital marketing, content marketing or campaign management.
- Experience in D2C, e-commerce, fashion, lifestyle, retail, beauty, consumer brands or related industries preferred.
- Agency-side candidates with relevant consumer brand experience are also welcome.
- Positive understanding of social media marketing, especially Instagram.
- Experience in content creation, campaign planning and creative direction.
- Exposure to influencer marketing, digital campaigns and brand promotions.
- Understanding of performance marketing metrics such as ROAS, CAC and campaign ROI.
- Experience coordinating with creative teams, agencies, designers or video production teams.
- Strong communication, creativity, ownership and execution skills.
- Comfortable working in a fast-paced startup environment.

📌 Head of Marketing (Mumbai)
🏢 GoodSpace AI
📍 Mumbai