Job Summary

We are looking for a results-driven digital marketing professional to lead LogTech’s digital growth, social media strategy, content planning, and performance marketing. The ideal candidate should combine creativity, analytical thinking, and leadership to increase brand visibility, improve advertising performance, and drive website traffic and sales.

Key Responsibilities:

- Develop and execute digital marketing strategies to grow LogTech’s brand presence across India.
- Manage social media platforms, content calendars, campaigns, and audience growth.
- Lead the creative team in planning engaging content, reels, videos, and promotional campaigns.
- Manage and optimise Google Ads and Meta Ads to improve ROAS, conversions, and advertising efficiency.
- Work closely with the e-commerce team to increase website traffic, improve product visibility, generate quality leads, and drive online sales.
- Develop and execute strategies to increase organic and paid website traffic through SEO, performance marketing, social media campaigns, product promotions, and other digital channels.
- Collaborate with the e-commerce team to identify growth opportunities, optimise product and landing pages, improve conversion rates, and reduce customer drop-offs.
- Drive measurable e-commerce results by increasing website sessions, product enquiries, add-to-cart actions, conversions, and overall online revenue.
- Monitor KPIs across social media, advertising, website traffic, and e-commerce, and implement improvements.
- Support website marketing, SEO, landing-page optimisation, and e-commerce campaigns.
- Lead a team of at least three members, set targets, monitor productivity, and ensure timely execution.
- Coordinate with e-commerce,



sales, and creative teams to achieve business goals.
- Prepare performance reports and present insights and action plans to management.

Requirements

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 4 years of digital marketing experience, including team management.
- Strong hands-on experience with Google Ads and Meta Ads, with proven campaign optimisation skills.
- Experience managing social media, content strategy, and creative teams.
- Knowledge of KPIs, ROAS, conversion tracking, Google Analytics 4, SEO, and website marketing.
- Strong analytical, communication, leadership, and problem-solving skills.
- Ability to connect marketing performance with business growth and sales.

Preferred Skills

- Passion for technology, computers, and gaming hardware.
- Experience in retail, e-commerce, or technology marketing.
- Proven ability to grow social media accounts organically and manage performance-driven campaigns.
- Strong creative thinking and data-driven decision-making skills.

Benefits

- Competitive salary based on experience.
- Leadership opportunities and career growth.
- Exposure to leading technology brands and marketing campaigns.
- Collaborative work environment.

How to Apply Apply through Indeed or send your updated resume to [email protected].

At LogTech, we value proven results, strategic thinking, and the ability to drive business growth—not just the ability to run ads.

Job Type: Full time

Pay: From ₹360,000.00 per year

Benefits

- Health insurance
- Provident Fund

Application Question(s):
- How many years of experience do you have in marketing?

Education:
- Bachelor's (Preferred)

Work Location: In person

📌 Head of Digital Marketing & Content Strategy (Thiruvananthapuram)
🏢 LOGTECH BUSINESS
📍 Thiruvananthapuram