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Principal Tasks &

Responsibilities 1. Brand & Product Strategy ● Develop and implement brand strategies in line with corporate objectives and therapeutic focus. ● Define product positioning, messaging, and value proposition for target audiences. ● Support forecasting, budgeting, and planning to achieve sales and marketing objectives. 2.

Marketing Program

Execution ● Plan and execute promotional campaigns, creative initiatives, and visual aids for field force engagement. ● Ensure effective implementation of marketing programs including symposia, CME events, and KOL engagement initiatives. ● Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain) to ensure smooth execution of campaigns.

- Sales & Field Enablement ● Provide training to sales teams on product USPs, brand strategy, and promotional campaigns. ● Prepare presentations and marketing materials to support field activities. ● Monitor field implementation to ensure adherence to brand plans and objectives. 4.

Market

Research & Analysis ● Conduct market research and competitive intelligence to inform product strategy. ● Track brand performance metrics and analyze sales, prescription, and market trends.



● Provide actionable insights to optimize marketing efforts and drive ROI.

- Financial & Performance Monitoring ● Prepare and monitor Profit & Loss statements to track and control budgeted costs. ● Ensure effective utilization of marketing budgets and resources. ● Monitor key performance indicators and take corrective actions to meet targets.
- Customer & KOL Management ● Support key customer development and CRM initiatives. ● Facilitate engagement with KOLs to strengthen brand credibility and market penetration Key Skills &

Competencies Functional / Technical

- Product & Therapeutic Knowledge • Strategic Brand Planning & Management • Product Lifecycle Management • Marketing Strategy & Campaign Execution • Market Research & Competitive Intelligence • Sales Forecasting & Brand P&L; Management • Data Analysis & Business Insights • KOL & CRM Management • Cross-functional Stakeholder Management • Pharma Compliance (UCPMP/NPPA) Functional / Technical:
- Strategic Thinking • Leadership • Communication & Presentation Skills • Stakeholder Management • Result Orientation • Analytical Thinking • Problem Solving • Planning & Organizing

📌 Group Product Manager (India)
🏢 DigiCAD
📍 India