Graphic Designer Lactonova

Company: Lactonova

Industry: D2C | Health, Wellness & Nutrition

Department: Marketing & Creative

Job Title: Graphic Designer

Employment Type: Full-Time

Experience: 2–5 Years (Preferred)

Work Mode: As per company requirements

Reporting To: Marketing Head / Digital Marketing Manager

1. About Lactonova

Lactonova is a Direct-to-Consumer (D2C) brand operating in the health, wellness and nutrition category. Our objective is to build a recognizable, trustworthy and consumer-centric brand through strong product positioning, compelling storytelling, educational content and performance-driven marketing.

We are looking for a creative and commercially aware Graphic Designer who can translate marketing strategies, product perks and brand positioning into impactful visual communication.

The ideal candidate should understand that design is not just about aesthetics. Every creative should serve a purpose, whether it is building brand awareness, educating consumers, communicating product benefits, generating engagement or driving sales.

2. Role Overview The Graphic Designer will be responsible for designing and executing visual assets across Lactonova's marketing ecosystem.

The candidate will work closely with the Marketing Head, Social Media Manager, Performance Marketing Team, Content Team and other stakeholders to develop creative assets for:

- Social media platforms.
- Meta and Google advertising campaigns.
- Website and landing pages.
- Product marketing and promotional campaigns.
- E-commerce product listings.
- Brand communication and storytelling.
- Email and WhatsApp marketing.
- Packaging and offline marketing materials.

The candidate must be capable of independently conceptualizing, designing, revising and delivering high-quality creative assets while maintaining brand consistency. 3. Key Responsibilities

A. Social Media Graphic Designing

Create visually appealing, engaging and platform-optimized creatives for Lactonova's social media channels.

Responsibilities:

1. Design Instagram and Facebook posts.
2. Create Instagram carousel posts for educational and product-related content.
3. Design promotional and offer-based creatives.
4. Create product-focused graphics highlighting features, ingredients and benefits.
5. Design educational infographics related to health, wellness and nutrition.
6. Develop visual concepts for social media campaigns.
7. Create quote graphics, testimonial creatives and customer review posts.
8. Design festival, seasonal and occasion-based creatives.
9. Develop consistent visual templates for recurring content categories.
10. Adapt designs for Instagram Stories, Facebook Stories and other social media formats.

Expected Deliverables:

- Static social media posts.
- Carousel designs.
- Stories and promotional graphics.
- Educational infographics.
- Product benefit creatives.
- Customer testimonial designs.
- Campaign-specific visual assets.

B. Performance Marketing & Advertising Creatives This is one of the most important responsibilities of the role. The candidate must understand how to design creatives that support customer acquisition, conversion and revenue generation.

Responsibilities:

1. Design high-converting Meta Ads creatives for Facebook and Instagram.
2. Create multiple creative variations for A/B testing.
3. Design product-focused advertising creatives.
4. Create problem-solution-based advertising graphics.
5. Develop offer-based creatives for promotional campaigns.
6. Design creatives highlighting product USPs and differentiators.
7. Create retargeting creatives for website visitors, product viewers and abandoned cart audiences.
8. Design creatives for prospecting, consideration and conversion campaigns.
9. Create comparison-based creatives where claims are factually substantiated.
10. Collaborate with the Performance Marketing Team to understand campaign objectives and creative performance.

Creative Formats:

- 1:1 square ads.
- 4:5 portrait ads.
- 9:16 vertical ads.
- 16:9 landscape ads.
- Static image advertisements.
- GIF and simple motion graphics.
- Product-led and lifestyle-led advertisements.
- UGC-style advertising overlays and layouts.

Important: The designer should understand that different advertising angles require different visual treatments. A testimonial creative, product-benefit creative, offer creative and educational creative should not look identical. C. Product Marketing & E-commerce Designing

Create product-centric visual assets that communicate product value and improve the online shopping experience.

Responsibilities:

1. Design product listing images.
2. Create product feature and benefit graphics.
3. Design product ingredient infographics.
4. Create product usage and consumption instruction graphics.
5. Design product comparison graphics.
6. Create product lifestyle visuals and promotional banners.
7. Design website homepage banners and category banners.
8. Create product page visual assets.
9. Design promotional banners for discount campaigns.
10. Create product bundles, combo offers and subscription-related graphics.

Expected Deliverables:

- Product listing images.




- Product feature infographics.
- Product benefit graphics.
- Product detail page assets.
- Website banners.
- Offer and discount banners.
- Product comparison graphics.
- E-commerce promotional creatives.

D. Brand Identity & Visual Communication Maintain and strengthen Lactonova's overall brand identity across all communication channels.

Responsibilities:

1. Maintain consistency in brand colours, typography and design language.
2. Follow established brand guidelines.
3. Develop reusable creative templates.
4. Ensure consistent visual communication across social media, advertisements and website.
5. Maintain a professional and premium brand appearance.
6. Develop creative concepts aligned with Lactonova's positioning.
7. Ensure proper use of logos, brand assets, typography and imagery.
8. Contribute ideas for improving the brand's visual identity.
9. Develop visual styles for new product launches and campaigns.
10. Maintain an organized brand asset library.

E. Website & Landing Page Designing Support the digital marketing team by creating visual assets for Lactonova's website and landing pages.

Responsibilities:

1. Design homepage banners.
2. Create landing page hero section graphics.
3. Design product benefit sections.
4. Create promotional banners.
5. Design website pop-up creatives.
6. Develop visual elements for product detail pages.
7. Create campaign-specific landing page graphics.
8. Optimize images for web usage without compromising visual quality.
9. Maintain consistent visual presentation across desktop and mobile layouts.
10. Collaborate with developers to ensure designs are implemented correctly.

Preferred: Basic understanding of website UI/UX principles, responsive design and e-commerce conversion optimization. F. Email, WhatsApp & CRM Marketing Creatives

Design visual assets for customer communication and retention campaigns.

Responsibilities:

1. Design email marketing banners.
2. Create promotional email graphics.
3. Design WhatsApp promotional creatives.
4. Create product education graphics for customer retention.
5. Design abandoned cart campaign graphics.
6. Develop festive and seasonal communication creatives.
7. Create customer engagement and loyalty campaign visuals.

G. Packaging & Offline Marketing Designing Support the brand's offline communication and packaging requirements.

Responsibilities:

1. Design product packaging and labels.
2. Create packaging variations for different SKUs.
3. Design product inserts and thank-you cards.
4. Create brochures and product catalogues.
5. Design standees, posters and promotional materials.
6. Create event and exhibition branding materials.
7. Prepare print-ready files with correct dimensions, bleed and colour profiles.
8. Coordinate with printing vendors whenever required.

Preferred: Knowledge of CMYK, die lines, packaging layouts, print specifications and production-ready artwork. H.PMT Brief by Sumyadeep Ji

PMT Responsibilities:

4. Required Technical Skills The candidate should have proficiency in the following tools:

Tool

Expected Proficiency

Adobe Photoshop

Advanced

Adobe Illustrator

Advanced

Canva

Intermediate to Advanced

Adobe InDesign

Basic to Intermediate

Figma

Basic to Intermediate

Additional advantages

- AI-assisted design tools.
- Generative AI image tools.
- AI-based background removal and image enhancement.
- Product mockup creation.
- Image optimization for websites.
- Basic knowledge of HTML/CSS is an advantage, not mandatory.

5. Creative & Marketing Skills We are looking for someone who understands both design fundamentals and marketing psychology.

The candidate should demonstrate

1. Strong visual storytelling skills.
2. Understanding of colour psychology.
3. Typography and layout expertise.
4. Knowledge of visual hierarchy.
5. Understanding of consumer behaviour.
6. Ability to communicate product benefits visually.
7. Understanding of advertising creative formats.
8. Ability to create different design variations for different audiences.
9. Understanding of branding and brand positioning.
10. Ability to convert written content into visually engaging designs.
11. Attention to detail and consistency.
12. Ability to work with creative briefs and marketing objectives.

6. Understanding of the Health, Wellness & Nutrition Industry Experience in the following categories will be an advantage:

- Nutraceuticals.
- Dietary supplements.
- Health and wellness.
- Ayurveda and herbal products.
- Functional nutrition.
- Beauty and personal care.
- FMCG.
- D2C brands.
- E-commerce brands.

The candidate should be comfortable designing educational content around ingredients, product features, nutritional information and consumer benefits.

Important Compliance Requirement:





Since Lactonova operates in the health and wellness category, the designer must ensure that:

1. No unverified medical claims are introduced into creatives.
2. Product benefits are communicated using approved content.
3. Before-and-after visuals are used only when legally and scientifically appropriate.
4. Ingredient information is accurately represented.
5. Health-related claims are not exaggerated.
6. All product communication follows the company's approved compliance guidelines.

The designer is responsible for visual execution, while product and regulatory claims must be approved by the relevant internal stakeholders. 7. Key Performance Indicators (KPIs)

The Graphic Designer will be evaluated on creativity, quality, consistency, turnaround time and contribution to marketing objectives.

KPI

Measurement / Expectation

Creative Delivery

Timely delivery against the approved content calendar

Design Quality

Consistent, professional and brand-aligned output

Creative Accuracy

Minimal errors in text, dimensions, product details and branding

Ad Creative Variations

Multiple meaningful variations for campaign testing

Revision Management

Ability to incorporate feedback efficiently

Brand Consistency

Adherence to established visual guidelines

Campaign Support

Timely delivery of campaign and launch creatives

Asset Organization

Proper naming, categorization and storage of files

Creative Innovation

Regular introduction of new visual concepts

Cross-team Collaboration

Effective coordination with marketing and content teams

Suggested initial performance benchmarks:

- 3–5 quality static social media designs per working day, depending on complexity.
- 2–4 creative variations for selected advertising concepts.
- 1–2 carousel designs per day, depending on slide count and complexity.
- Timely execution of approved website, packaging and campaign requirements.
- 95% adherence to mutually agreed delivery timelines.

These are planning benchmarks, not rigid daily quotas. Workload should be adjusted based on complexity, campaign priorities and other assigned projects. 8. Qualifications & Experience

Education:

- Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts or a related field.
- Relevant professional experience and a strong portfolio may be considered in place of formal qualifications.

Experience:

- 2–5 years of professional graphic design experience preferred.
- Experience working with D2C, e-commerce, FMCG or wellness brands is highly desirable.
- Experience creating performance marketing creatives is strongly preferred.

9. Required Personal Attributes The ideal candidate should be:

- Creative and visually driven.
- Proactive and self-motivated.
- Detail-oriented.
- Open to constructive feedback.
- Comfortable working in a fast-paced marketing environment.
- Capable of handling multiple assignments.
- Curious about consumer psychology and design trends.
- Accountable for deadlines.
- Interested in understanding the business objective behind every creative.

10. Working Relationship & Reporting Structure The Graphic Designer will work closely with: Marketing Head / Digital Marketing Manager

- Receives campaign briefs.
- Understands marketing objectives.
- Gets creative concepts and designs approved.
- Prioritizes campaign requirements.

Social Media Manager

- Coordinates daily social media requirements.
- Works on the content calendar.
- Creates post, carousel and story designs.

Performance Marketing Team

- Creates advertising creatives.
- Develops creative variations.
- Supports A/B testing.
- Incorporates insights from campaign performance.

Content Team

- Converts scripts and content ideas into visual communication.
- Works on educational and promotional creatives.

11. What We Expect from the Candidate We are not looking for someone who simply knows Photoshop, Illustrator or Canva.

We are looking for a designer who:

- Understands why a creative is being made.
- Can distinguish between a branding creative and a performance marketing creative.
- Can communicate product USPs effectively.
- Can design for different stages of the customer journey.
- Understands how to capture attention in a crowded digital environment.
- Can translate marketing strategies into compelling visual assets.
- Can independently manage design assignments.
- Takes ownership of creative quality and delivery.

The ultimate objective is to build a strong and recognizable visual identity for Lactonova while supporting the company's marketing, customer acquisition and revenue growth objectives. 13. Application Requirements

Interested candidates should submit

1. Updated resume.
2. Portfolio showcasing previous graphic design work.
3. Examples of social media creatives.
4. Examples of performance marketing advertisements.
5. Examples of product or e-commerce designs.
6. Details of brands or industries previously handled.
7. List of design software and tools they are proficient in.
8. Current salary and expected salary.
9. Notice period and availability.

Portfolio is mandatory. Applications without a relevant design portfolio may not be considered.

📌 Graphic Designer (Hyderabad)
🏢 Lactonova Nutripharm
📍 Hyderabad