Job highlights

- B.E./B.Tech in Mechanical, Electrical, Instrumentation or MBA in Marketing/Operations with strong analytical skills and proficiency in MS Excel and PowerPoint
- Conduct market and competitor research on industrial automation products, analyze data and customer insights, prepare reports, and support marketing campaigns

Graduate Engineer Trainee (GET) – Market Research

Location: Vadodara

Employment Type: Full Time

Role Overview

Position: Graduate Engineer Trainee (GET) – Market Research

Department: Marketing

Role Overview The Graduate Engineer Trainee – Market Research will support the marketing team by conducting systematic market and industry research to aid strategic decision-making. The role involves data collection, analysis of market trends, customer insights, competitor benchmarking, and preparation of actionable reports for the sales and marketing leadership.

Key Responsibilities

- Conduct primary and secondary market research on industrial automation products, applications, and industries served by the company
- Collect and analyze data related to market size, growth trends, customer needs, and buying behavior
- Perform competitor analysis including product comparison, pricing, positioning, and go-to-market strategies
- Support identification of recent market segments,



industries, and geographic opportunities
- Assist in customer surveys, feedback analysis, and voice-of-customer studies
- Compile research findings into structured reports, & presentations
- Collaborate with sales, product management, and marketing teams to align research insights with business objectives
- Maintain and update marketing databases and documentation for Catalogues, flyers, brochures etc
- Support marketing campaigns/events/conferences with data-driven insights and recommendations

Key Skills Required
- Market Research
- Data Analysis
- MS Excel
- MS PowerPoint
- Communication Skills
- Analytical Skills

Qualifications
- B.E. / B.Tech in Mechanical, Electrical, Instrumentation
- MBA (Marketing / Operations)

Additional Requirements
- Strong analytical and problem-solving skills
- Basic understanding of industrial products and B2B marketing concepts
- Ability to interpret data and convert it into meaningful insights
- Proficiency in MS Excel, PowerPoint, and basic data analysis tools
- Good written and verbal communication skills
- Attention to detail and structured thinking
- Willingness to learn about industrial automation markets and technologies

📌 Graduate Engineer Trainee (GET) – Market Research (Vadodara)
🏢 Rotex Automation
📍 Vadodara