Roles and Responsibilities :

- Create and optimize Google Business Profile.

- Update the GMB accounts.

- Develop and optimize Google Ads campaigns to maximize ROI.

- Manage PPC campaigns across multiple platforms including Google AdWords.

- Conduct keyword research and create targeted ad groups and landing pages.

- Analyze campaign performance data to identify trends and improve strategies.

- Collaborate with cross-functional teams to align marketing goals with business objectives.

- Implement A/B testing to refine ad copy, landing pages, and targeting strategies.

- Monitor and adjust budgets to ensure optimal campaign performance.

- Provide regular reports to stakeholders on campaign performance and results.

Job Requirements :

- Proven experience of 2-3 years in Google Ads and PPC campaign management.

- Solid understanding of Google AdWords and SEM strategies.

- Excellent analytical skills with proficiency in campaign performance analysis.

- Ability to work independently and meet tight deadlines.

- Familiarity with digital marketing tools and data-driven decision-making.

📌 Google Ads Expert (Kolkata)
🏢 Aartic
📍 Kolkata