Company: Amrapali Group

Department: Marketing & Business Development

Designation: GM / Head – Marketing, FinTech & Financial Services

Experience: Minimum 8 Years

Employment Type: Full-Time

Location: Ahmedabad, Gujarat

Qualification:

- MBA – Marketing & Finance
- MBA – Finance & International Business
- PGDM – Marketing / Finance
- CA / CFA / CMA

Job Overview Amrapali Group is looking for a highly experienced and result-oriented professional to lead and manage the complete Marketing, FinTech & Financial Services Department.

The ideal candidate must have strong expertise in Marketing, Financial Capital (FinCap), FinTech and financial services. Candidates with experience in NBFCs, Banking, Financial Institutions, Lending and Investment-related businesses will be highly preferred.

The selected candidate will be responsible for independently handling the entire department, developing business strategies, driving revenue growth, managing teams, building strategic partnerships and identifying new business opportunities.

Key Roles & Responsibilities

1. Marketing Strategy & Management

- Develop and implement comprehensive marketing strategies.
- Manage digital and traditional marketing activities.
- Oversee branding, advertising, promotions and market positioning.
- Drive lead generation, customer acquisition and business growth.
- Manage SEO, SEM, Google Ads, social media and digital campaigns.
- Monitor marketing budgets, campaign performance and ROI.

2. Financial Services & FinCap Business

- Strong understanding of financial services and FinCap business operations.
- Develop marketing and business development strategies for financial products.
- Identify new revenue streams and business opportunities.
- Build relationships with financial institutions, investors and corporate partners.
- Understand financial products, customer requirements and market trends.




- Drive business expansion and profitability.

3. FinTech & NBFC Business Development

- Strong understanding of FinTech business models and financial technology platforms.
- Knowledge of NBFC operations, lending processes and financial services.
- Experience in loan products, financial distribution and customer acquisition.
- Understanding of digital lending and financial technology ecosystems.
- Develop strategic partnerships with banks, NBFCs and FinTech companies.
- Identify opportunities for business expansion in the financial sector.

4. Department Leadership & Team Management

- Independently lead and manage the complete department.
- Build, manage and supervise the marketing and business development team.
- Define departmental targets, KPIs and performance benchmarks.
- Allocate responsibilities and monitor team performance.
- Prepare monthly and quarterly business performance reports.
- Report directly to the Director / Senior Management.
- Ensure effective coordination with other departments.

5. Business Growth & Strategic Planning

- Develop long-term business expansion strategies.
- Conduct competitor analysis and market research.
- Identify new markets, customers and business segments.
- Establish strategic alliances and corporate partnerships.
- Prepare business proposals, marketing budgets and growth plans.
- Drive revenue generation and achieve organizational business objectives.

Required Skills & Qualifications




- Minimum 8 years of relevant professional experience in Marketing, Business Development, Financial Services, FinTech or related industries.
- MBA in Marketing, Finance or Business Administration preferred.
- Proven experience in managing teams and leading a department.
- Solid knowledge of marketing and business development.
- Understanding of FinCap, FinTech and financial services.
- Knowledge of NBFC, Banking and Lending operations will be preferred.
- Excellent leadership, communication and negotiation skills.
- Strong analytical, strategic planning and decision-making abilities.
- Ability to independently manage departmental operations and deliver measurable business results.

Preferred Industry Background Candidates from the following industries will be given preference:
- NBFC (Non-Banking Financial Companies)
- FinTech Companies
- Banking & Financial Institutions
- Financial Services & Investment Companies
- Financial Capital / FinCap Businesses
- Loan & Lending Companies
- Digital Financial Services

Key Performance Indicators (KPIs)
- Overall business and revenue growth.
- Marketing ROI and lead conversion.
- Customer acquisition and business development.
- Departmental performance and team productivity.
- Strategic partnerships and new business opportunities.
- Achievement of monthly and annual business targets.

Ideal Candidate Profile We are looking for a senior-level professional who can take complete ownership of the department rather than simply execute assigned marketing activities.

The candidate must be capable of independently planning, strategizing, executing and managing all departmental activities, leading a team and driving business growth.

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Benefits

- Flexible schedule
- Food provided

Work Location: In person

📌 GM / Head – Marketing, FinTech & Financial Services (Ahmedabad)
🏢 Amrapali Industries
📍 Ahmedabad