Client Experience & Communications Manager – Key Updates

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Location : Vikhroli

CTC : 12 lkhs

B2B - Mktg

Account Expansion

Sales Force Mktg

Account Mktg Campaign

Contact Person : Divya : (phone hidden) (Wassup)

[HIDDEN TEXT]

- Location: Mumbai, India

Account-Based Marketing (ABM) — Existing Client Growth & Expansion

• Design and execute ABM programmes targeting existing client accounts for cross-sell, upsell, and multi-solution expansion (EMS → Payroll → TAS bundles).

• Develop tiered account engagement strategies aligned to account segmentation (Tier 1 Strategic, Tier 2 Growth, Expansion targets).

• Create personalised, account-specific marketing campaigns using intent data,

account intelligence, and client lifecycle signals.

• Partner with Account Managers and Regional Marketing to identify expansion opportunities and execute targeted outreach sequences.

• Build and maintain Target Account Lists (TALs) for existing client ABM initiatives,

coordinating with Customer Insights for account intelligence.

• Track and report on ABM programme performance including pipeline influenced, expansion revenue generated, and account engagement scores.

2. Account Manager Enablement — Sales Plays & Training

• Develop and deliver sales plays specifically designed for Account Managers focused on cross-sell, upsell, and retention scenarios (e.g., Payroll Single →

Multi-Country, EMS to TAS Bundle, CFO Cross-Solution).

• Create enablement toolkits including talk tracks, objection handling guides,

email sequences, and one-pagers tailored to existing client conversations.





• Design and deliver training sessions for Account Managers on new campaigns,

product updates, competitive positioning, and client engagement best practices.

• Partner with Product/Solutions Marketing to translate product messaging into actionable Account Manager materials.

• Maintain a centralised library of Account Manager enablement assets, ensuring materials are current, accessible, and aligned to active campaigns.

• Gather feedback from Account Managers on content effectiveness and client objections to continuously refine enablement materials.

3. Client Communications — Newsletters & Updates

Key Responsibilities

1. ABM – Existing Client Growth

- Design ABM campaigns for existing accounts.
- Identify cross-sell/upsell opportunities.
- Build Target Account Lists.
- Track pipeline, expansion revenue and account engagement.

1. Account Manager Enablement

- Develop sales plays, talk tracks, objection-handling guides and email sequences.
- Conduct training for Account Managers.
- Maintain enablement material/library.

1. Client Communications

- Own newsletters and client updates.
- Prepare regulatory/compliance and product communications.
- Manage segmentation, consent and deliverability.
- Track engagement metrics such as open and click-through rates.

1. Client Engagement & Experience

- Support client events,



roundtables, advisory boards and NPS programmes.
- Develop client advocacy, testimonials and case studies.
- Support retention of at-risk accounts and onboarding communications.

1. Cross-functional Collaboration

- Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success.
- Use HubSpot for campaigns, segmentation, automation and reporting.

1. Performance & Reporting

- Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption.
- Monthly reporting and QBR support.

Candidate Profile

- Experience: 3–5 years
- B2B marketing experience with focus on Client/Customer Marketing, ABM or Account Expansion
- Experience in:
- ABM programmes
- Sales enablement
- Client newsletters/communications
- Regulatory/lifecycle communications
- Preferred sectors: Skilled Services, Financial Services, HR Tech or complex global B2B.

Skills

- ABM
- HubSpot
- Salesforce / VForce
- Excellent written communication
- Stakeholder management
- Data-driven campaign analysis
- Regulatory/compliance communications
- Project management
- Commercial/revenue-oriented mindset
- Ability to work across global time zones.

Education

- Bachelor's degree in Marketing, Business, Communications or related field
- ABM/HubSpot/customer marketing certifications are an advantage but not mandatory.

Most important sourcing keywords: ABM | B2B Marketing | Client Marketing | Customer Marketing | Account Expansion | Cross-sell | Upsell | Sales Enablement | HubSpot | Salesforce | Client Communications | Lifecycle Marketing

📌 Global Acc Mgr -4 yrs ExpB Hubspot Mktg (KPO) MUMBAI
🏢 Quotient Consultancy
📍 Mumbai