We are looking for an experienced and result-oriented Digital Marketing Manager to lead and execute digital marketing initiatives for multiple reputed brands.

The candidate should have solid expertise in performance marketing, SEO, social media marketing, digital strategy and analytics, with the ability to independently manage campaigns and deliver measurable results.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with brand and business objectives.
- Plan, manage and optimise paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
- Drive organic growth through SEO, keyword research, website optimisation and content strategy.
- Plan and manage social media marketing activities across Facebook, Instagram, LinkedIn and YouTube.
- Monitor website traffic, campaign performance, audience engagement and conversions using GA4, Google Search Console and Google Tag Manager.
- Develop digital media plans, allocate advertising budgets and optimise campaigns to improve ROI and lead generation.
- Coordinate with creative,



content and website development teams for campaign planning and execution.
- Analyse campaign performance and prepare monthly reports with actionable insights.
- Stay updated with digital marketing trends, platform developments, AI-driven marketing tools and emerging opportunities.
- Handle multiple brands, campaigns and client requirements simultaneously.

Preferred
- Experience handling corporate, B2B, industrial or manufacturing brands.
- Experience managing multiple brands and sizeable digital advertising budgets.
- Knowledge of CRM, marketing automation and conversion optimisation.
- Google Ads and Meta certifications will be an added advantage.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Leave encashment

Application Question(s):
- Your last CTC

Experience:
- Digital marketing: 2 years (Required)
- Social media marketing: 2 years (Required)

Language:
- English (Required)

Work Location: In person

📌 Digital Marketing Manager (Kolkata)
🏢 Weave Communications u0026 Events
📍 Kolkata