Job highlights

- Bachelor s degree in marketing,Communication,Business or a related field
- Support broader regional marketing activities,ensuring consistent messaging,robust brand execution and effective engagement with customers,partners,key industry stakeholders and cross-functional internal audiences . Education and / or Experience
- Experience working with agencies and external vendors .

Job Summary HID is seeking a highly motivated, digital-first Marketing Manager to drive demand generation, pipeline growth and market engagement for the Physical Access Control Solutions (PACS) business in India.

This role is ideal for a modern B2B marketer who combines strategic thinking with strong hands-on digital marketing expertise. The successful candidate will be responsible for developing and executing omni-channel marketing programs to drive measurable pipeline contribution and revenue growth.

With digital marketing at the core of this role, the Marketing Manager will be responsible for driving campaign effectiveness across the customer journey.

Working closely with sales, product and global marketing teams, the Marketing Manager will play a critical role in accelerating business growth and strengthening HID s market position in the market.

Duties and Responsibilities

Other duties may be assigned.

- Develop and execute the marketing strategy and plan for India, aligning marketing initiatives with business objectives - driving market engagement through a mix of digital marketing, events, channel partner programs, public relations, thought leadership and customer-facing activities.
- Develop and execute digital-first marketing programs that drive awareness, lead generation, pipeline creation and revenue growth.




- Manage and optimize multi-channel campaigns across paid social, digital advertising, content syndication, email marketing and other demand generation channels.
- Analyze campaign performance and customer journey metrics to continuously improve marketing effectiveness, conversion rates and return on investment.
- Support broader regional marketing activities, ensuring consistent messaging, strong brand execution and effective engagement with customers, partners, key industry stakeholders and cross-functional internal audiences

Education and/or Experience

- Bachelor s degree in marketing, Communication, Business or a related field.
- 7+ years of B2B marketing experience
- 4+ years experience managing digital marketing and demand generation programs
- Demonstrated success driving growth through digital marketing programs
- Strong understanding of lead generation, customer journeys, marketing analytics and funnel performance
- Proven ability to manage multiple projects and stakeholders in a cross-functional environment
- Experience working with agencies and external vendors
- Excellent written and verbal communication skills in English.

Advantageous Qualifications / Experience

- Experience with LinkedIn Campaign Manager, Google Ads, Google Analytics, marketing automation platform(s) and CRM (Salesforce) systems.
- Experience in physical security, access control, multi-national enterprise organization, or a global agency
- Experience supporting regional or global marketing programs
- Experience in global channel and partner marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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