Conversion UX Strategist

Job Summary

We are looking for a Conversion UX Strategist who can research a client's business, understand their target audience, and independently plan high-converting landing pages based on campaign goals and customer intent.

This role focuses on conversion strategy, user journey planning, content structure, messaging, and client communication—not website design or development.

You will turn business requirements into a clear, well-reasoned landing page strategy document for client review and approval. Once approved, the plan will be converted into pages using AI design tools.

The ideal candidate can think strategically, make independent decisions without relying on ready-made templates, ask the right questions, and explain how each page element supports the conversion goal.

Key Responsibilities1. Client, Business & Audience Research

- Understand the client's business model, products or services, value proposition, and campaign objectives.
- Research the target audience, customer needs, buying intent, pain points, objections, and decision-making factors.
- Analyze competitors and relevant market positioning to identify opportunities for differentiation.
- Understand the visitor's intent and determine what information they need before taking action.
- Identify gaps in the available business information and prepare focused questions for the client.

2. Landing Page Strategy & User Journey Planning

- Independently plan the complete landing page journey, from the first impression to the final conversion action.
- Decide what visitors should see first, what information should follow, and how each section moves them toward an enquiry or other campaign goal.
- Develop the page structure and section sequence based on the client's offering, audience, and conversion objective.
- Define the purpose of every section and determine what information it needs to communicate.
- Establish content hierarchy so visitors can quickly understand the offer, its value, and the next step.
- Plan the messaging flow to address customer questions, build confidence, overcome objections, and encourage action.
- Make strategic decisions without depending on a pre-existing layout, fixed section list, or design reference.

3. Conversion Messaging, CTAs & Trust Elements

- Define the messaging direction and key points that the landing page must communicate.
- Recommend appropriate calls to action (CTAs) based on visitor intent and the campaign objective.
- Determine where and how CTAs should appear throughout the page journey.
- Identify the trust and credibility elements needed to support conversion, such as testimonials, case studies, proof points, credentials, and relevant business information.




- Plan how each section should contribute to the visitor's understanding, confidence, and willingness to enquire.
- Justify recommendations using conversion logic, customer intent, and the client's business goals.

4. Landing Page Strategy Documentation

Before design begins, prepare a clear, structured Google Docs strategy document for client review and approval.

The document must cover:

- Client business overview and campaign objective.
- Main product or service being promoted.
- Primary conversion goal, such as an enquiry, lead submission, or booking.
- Target audience, customer intent, pain points, and objections.
- Recommended landing page journey and section-by-section structure.
- Purpose and required content of each section.
- Content hierarchy and messaging direction.
- CTA strategy and placement logic.
- Recommended trust, credibility, and proof elements.
- Missing business information and questions requiring client input.
- Reasoning behind the proposed structure and how it supports the conversion goal.

Ensure the document is explicit enough for the client to understand, evaluate, and approve the strategy before any design work begins.

5. Client Communication & Approval

- Present the proposed landing page strategy in a clear, professional, and easy-to-understand manner.
- Explain and justify strategic decisions based on audience needs, conversion objectives, and business requirements.
- Ask relevant questions to resolve information gaps before finalizing the plan.
- Incorporate client feedback and refine the strategy when required.
- Secure approval of the strategy document before moving the project into the design stage.
- Communicate the approved structure and content requirements clearly for implementation using AI design tools.

6. AI-Assisted Page Creation Handover

- Prepare strategy documents that can be translated into landing pages using AI design tools.
- Ensure the approved plan provides sufficient direction for page structure, content, messaging, CTAs, and trust elements.
- Collaborate during the transition from strategy approval to page creation.
- Maintain a clear distinction between conversion strategy and visual design execution.

Important Role Clarification

This is a conversion strategy role, not a website designer or developer position.

You are not expected to focus primarily on visual design, coding, or building pages.



Your responsibility is to determine what the landing page should communicate, how it should be structured, why each section is necessary, and how the complete visitor journey supports the campaign goal.

Design is the final step. Strong design skills alone are not sufficient for this role.

Required Skills & Experience

- Strong research and analytical skills.
- Ability to understand business objectives, products or services, target audiences, and customer intent.
- Understanding of landing page conversion principles and user journey planning.
- Ability to independently develop page structures without relying on ready-made layouts or fixed templates.
- Strong content structuring, information hierarchy, and messaging skills.
- Understanding of CTAs, customer objections, trust signals, and conversion-focused content.
- Clear written communication and the ability to create structured Google Docs.
- Confidence in presenting recommendations and explaining strategic decisions to clients.
- Ability to identify missing information and ask the right questions.
- Comfort using AI design tools as part of the landing page creation workflow.

Who Can Apply?

Candidates with experience or an interest in conversion rate optimization (CRO), UX strategy, landing page planning, digital marketing strategy, website content strategy, conversion copywriting, or customer journey mapping can apply.

Candidates from related fields are welcome if they can demonstrate strong research, structured thinking, independent decision-making, and the ability to create clear, conversion-focused landing page plans.

Role Objective & Performance Expectations

Success will be measured by:

- Quality and relevance of business and audience research.
- Strength of the proposed landing page journey and section structure.
- Clarity of content requirements, messaging direction, and CTA strategy.
- Ability to identify customer objections and recommend appropriate trust elements.
- Quality and completeness of the Google Docs strategy document.
- Ability to explain and justify recommendations using conversion logic.
- Effectiveness in obtaining client understanding and approval before design begins.
- Readiness of the approved strategy for implementation using AI design tools.

The goal is to transform a client's business objectives into a clear, strategically planned landing page journey that is ready for design only after the client approves the strategy.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad