Digital Marketing Executive (Onsite)

Company: Protrainy Skilled Learning Pvt. Ltd.

Location: Bhubaneswar, Odisha

Work Mode: Work From Office (WFO)

Experience: 1–4 Years

Employment Type: Full time

Job Summary

We are looking for a skilled and performance-driven Digital Marketing Executive with hands-on experience in running paid advertising campaigns, managing ad accounts, and generating quality leads through digital platforms. The ideal candidate should be capable of planning, executing, monitoring, and optimising campaigns to achieve measurable business results.

Key Responsibilities

Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

Set up and manage ad campaigns, including audience targeting, budget allocation, bidding, and placements.

Monitor campaign performance and optimise campaigns to improve lead generation, conversions, and ROI.

Track key performance metrics such as CPL, CPC, CTR, conversion rates, and ROAS.

Conduct A/B testing of ad creatives, copies, landing pages, and target audiences.

Manage daily advertising budgets and ensure efficient utilisation of campaign spend.

Coordinate with the design and content teams to develop effective ad creatives and marketing content.

Analyse campaign data and prepare regular performance reports.





Work closely with the sales team to improve lead quality and conversion rates.

Stay updated with the latest digital advertising trends, tools, and platform updates.

Requirements

1–4 years of hands-on experience in digital marketing and paid campaign management.

Proven experience in running and managing Google Ads and Meta Ads campaigns.

Good understanding of performance marketing, lead generation, and conversion funnels.

Knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.

Strong analytical and problem-solving skills.

Ability to manage multiple campaigns and advertising budgets independently.

Good communication and coordination skills.

Preferred Qualifications

Experience in EdTech, education, or lead-generation businesses.

Knowledge of remarketing, landing page optimisation, and marketing automation.

Candidates with a portfolio or proven campaign performance results will be preferred.

Important: Candidates must have practical experience in setting up and running paid advertising campaigns. Knowledge of digital marketing without hands-on ad management experience will not be sufficient.

Compensation: As per experience and skills.

📌 Digital Marketing Executive (Bhubaneswar)
🏢 Protrainy
📍 Bhubaneswar