Job highlights

- Experience: 14 years . Industry: EdTech / VLSI Training . Employment Type: Full-time . About ChipEdge . ChipEdge Technologies is a leading VLSI training company offering industry-relevant courses to upskill students,freshers,and working professionals in the semiconductor domain
- Bachelors degree in Marketing,Communications,or a related field
- Preferred Skills

Job Title: Digital Marketing Executive

Location: Bangalore

Experience: 14 years

Industry: EdTech / VLSI Training

Employment Type: Full-time

About ChipEdge

ChipEdge Technologies is a leading VLSI training company offering industry-relevant courses to upskill students, freshers, and working professionals in the semiconductor domain. We are looking for a passionate and performance-driven Digital Marketing Executive to help scale our online presence and generate high-quality leads for our training programs.

Key Responsibilities 1. Lead Generation & Campaign Management

- Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
- Develop lead-generation strategies that drive quality inquiries for VLSI training courses.
- Monitor ad performance, optimize targeting, and improve cost-per-lead (CPL).

2. SEO & Content Strategy

- Execute on-page and off-page SEO strategies to improve search engine rankings and organic visibility.
- Collaborate with the content team to produce SEO-optimized blogs, landing pages, and course-related content.
- Conduct keyword research and performance audits to enhance content effectiveness.

3. Social Media Marketing

- Manage ChipEdges social media profiles (LinkedIn, Facebook, Twitter/X, Instagram).




- Plan and publish engaging content that promotes courses, builds community, and drives engagement.
- Monitor analytics to optimize social content strategy and follower growth.

4. Analytics & Performance Tracking

- Use tools like Google Analytics, Google Ads, and Meta Business Suite to track campaign effectiveness.
- Prepare performance reports on lead quality, traffic sources, conversion rates, and ROI.
- Make data-driven decisions to continually improve digital marketing efforts.

5. Email Marketing & Automation

- Create and manage targeted email marketing campaigns to nurture and convert leads.
- Set up and manage email automation workflows, including drip campaigns and follow-ups.
- Analyze campaign metrics such as open rate, CTR, and conversion rate to refine strategies.

Requirements

- Bachelors degree in Marketing, Communications, or a related field.
- 14 years of hands-on experience in digital marketing, preferably in EdTech or B2C.
- Strong knowledge of SEO, Google Ads, Meta Ads, and email marketing tools (Mailchimp, Zoho Campaigns, etc.).
- Experience with analytics tools like Google Analytics, Google Tag Manager, and social media insights.
- Excellent communication skills and ability to work in a fast-paced environment.

Preferred Skills

- Certification in Google Ads, SEO, or Digital Marketing (preferred).
- Knowledge of the VLSI/semiconductor education space (a plus).
- Experience with CRM and marketing automation tools.

Why Join Us?

- Be a part of a growing EdTech company in the VLSI domain.
- Work in a collaborative, innovation-driven workplace.
- Get opportunities to upskill and grow your career in digital marketing.

email us at

📌 Digital Marketing Executive (Bengaluru)
🏢 ChipEdge Technologies
📍 Bengaluru