Area Sales Manager – FMCG Sales & Distribution

Company: Tea Linkers (Bansal Tea)
Job Type: Full-Time | Permanent
Experience: 8–15 Years
Salary: ₹50,000 – ₹60,000 per month
Job Location: Bihar – Field-Based
Territory: Supaul, Madhepura, Saharsa, Darbhanga, Samastipur and Madhubani

Job Summary

Tea Linkers is looking for an experienced and result-oriented Area Sales Manager (ASM) to lead and expand its sales and distribution operations across districts of Bihar.

The candidate will be responsible for developing the assigned territory, expanding the distributor and super stockist network, managing the sales team, driving business growth and achieving monthly and quarterly sales targets.

The ideal candidate should have strong experience in FMCG sales, general trade, distribution management, channel development and team leadership.

Key Responsibilities

- Area Development: Develop and expand business operations across the assigned districts by identifying new markets and business opportunities.
- Distributor Management: Appoint, onboard and manage distributors to strengthen the company's distribution network and market presence.
- Super Stockist Development: Identify and onboard suitable super stockists to expand market coverage and improve distribution efficiency.
- Team Management: Lead, manage and guide the sales team to ensure effective market coverage and achievement of sales objectives.
- Business Development: Drive primary and secondary sales, increase market penetration and develop new business opportunities.
- Sales Target Planning: Prepare monthly and quarterly sales plans,



assign targets to team members and monitor performance against business objectives.
- Market Expansion: Identify potential markets, appoint new channel partners and increase product availability across assigned districts.
- Performance Monitoring: Track sales performance, distributor productivity, market coverage and team performance through regular reviews and reporting.
- Relationship Management: Maintain strong business relationships with distributors, super stockists, retailers and other channel partners.

Required Skills & Qualifications

- 8–15 years of experience in FMCG Sales, Area Sales Management or Distribution Management.
- Proven experience in handling multiple districts and managing a sales territory.
- Solid expertise in distributor onboarding and distributor management.
- Experience in super stockist identification and onboarding.
- Strong team handling and leadership capabilities.
- Expertise in area development, business development and market expansion.
- Ability to prepare sales plans, allocate targets and drive team performance.
- Robust negotiation, communication and relationship management skills.
- Good understanding of primary sales, secondary sales and general trade distribution.

Preferred Experience

Candidates with experience in FMCG, food and beverage, tea, packaged foods or other distribution-driven industries will be preferred.

Assigned Territory

The position will be responsible for developing and managing the following Bihar districts:

- Supaul
- Madhepura
- Saharsa
- Darbhanga
- Samastipur
- Madhubani

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Area Sales Manager (Supaul)
🏢 Tea Linkers
📍 Supaul