Experience: 3–5 Years | Industry: Healthcare / IVF
Key Responsibilities
Plan and execute monthly healthcare camps across assigned centres.
- Drive local BTL activities including societies, corporate tie-ups, and community events.
- Develop partnerships with women’s groups, diagnostic centres, pharmacies, and local organisations.
- Set transparent objectives and track footfall, leads, walk-ins, and camp performance.
- Coordinate with centre teams to ensure timely and quality execution.
- Identify, negotiate, and manage local vendors and marketing costs.
- Compare local and HQ vendor rates and ensure cost transparency.
- Prepare regular marketing activity and performance reports.
Qualifications
Bachelor’s degree in Marketing or related field.
- 3–5 years of marketing experience; healthcare preferred.
- Strong communication, coordination, negotiation, and analytical skills.
- Ability to manage multiple campaigns with attention to detail.