Role: Brand Management

Experience: 4-8 Years

Industry: Real Estate

Education: Any, PG if any added advantage.

Principal Accountabilities:

- Market Intelligence and Marketing Strategy - Study the market research inputs to analyze customer needs, preferences, and perceptions. Identify and propose distinct customer segments based on market research, demographics, psychographics, and buying behavior. Monitor competitor branding activities to identify opportunities for differentiation and improvement.
- Brand Positioning - Identify brand's unique value proposition and differentiators from competitors that appeal to the target audience. Design & periodically update the corporate brand manual. Define the core essence and personality traits of the Birla Estate brand that help create an emotional connection with the target audience. Articulate the brand promise and ensure that it is authentic, relevant, and consistently delivered across all touchpoints. Prepare and execute brand positioning strategy, ensuring consistency across all touchpoints and channels, including marketing communications, product packaging, customer interactions, and brand experiences. Explore branding opportunities / tie-ups that serve as the right fit for the corporate brand. Continuously monitor market dynamics, consumer preferences, and competitor actions to assess the effectiveness of the brand positioning. And refine the brand positioning strategy as needed to stay relevant and competitive in a energetic marketplace.
- Product Development & Product Marketing - Oversee the branding efforts for new real estate projects, ensuring that they align with the company's overall brand identity, values, and positioning. Collaborate with cross-functional teams, including product development, marketing, and design, to ensure that branding elements such as logos, color schemes, typography, and messaging are consistent and cohesive across all project materials and touchpoints. Develop and maintain brand guidelines and standards for each project,



ensuring that all branding elements adhere to the company's brand guidelines and reflect its desired brand image and positioning. Provide guidance and direction to external agencies, vendors, and partners involved in project branding activities, ensuring that they understand and adhere to the company's brand standards and guidelines. Ensure RERA compliance in all communications.
- Presales Leadership - Develop compelling presales collateral, including sales presentations, brochures, product sheets, and demo scripts, that effectively communicate the brand value proposition and differentiate products from competitors. Ensure consistency in messaging, visual identity, and brand voice across all presales materials and touchpoints, reinforcing the brand's positioning and values throughout the customer journey. Provide sales teams with brand training and guidelines to ensure alignment with brand messaging and positioning in customer interactions, presentations, and demonstrations.
- Media Planning & Execution - Ensure that media planning activities align with the organization's brand positioning, messaging, and identity, reinforcing brand values and objectives through strategic media placements. Monitor media placements and campaigns to ensure consistency in brand messaging, visual identity, and tone of voice across all channels and touchpoints.
- Presales Customer Experience - Design and execute marketing campaigns that highlight product features and benefits, tailored to potential customers. Create detailed maps to identify and optimize key touchpoints during the pre-sales phase. Ensure the development of engaging content such as videos, blogs, webinars, and case studies to attract and educate potential customers. Implement strategies to personalize the customer experience based on their specific needs and preferences. Leverage advanced technologies and platforms to enhance campaign effectiveness and customer interaction. Establish systems for gathering and analyzing customer feedback to continuously improve pre-sales initiatives.

📌 Brand Marketing Executive (Mumbai)
🏢 Birla Estates
📍 Mumbai