: Brand & Growth Manager – Content, Community & GTM

Company: Xipper

Experience: 3-5 Years

Location: Mumbai / Hybrid

Employment Type: Full-time

About Xipper

Xipper is a travel-tech SaaS platform transforming how hotels manage operations, engage with guests and grow their revenue through technology, automation and AI.

We are looking for a creative, energetic and execution-oriented Brand & Growth Manager who can take ownership of Xipper's brand building, content strategy, community development and go-to-market initiatives.

This is a hands-on role for someone who understands branding, storytelling, digital communities and growth marketing. We want someone who can think strategically, execute independently and isn't afraid to get in front of the camera to represent the brand.

Key Responsibilities

1. Brand Building & Strategy

- Develop and execute strategies to establish Xipper as a recognised brand in the hospitality and travel-tech industry.
- Define brand positioning, messaging, communication strategy and storytelling.
- Build brand awareness and credibility among hotel owners, hoteliers and hospitality professionals.
- Identify opportunities for brand partnerships, collaborations, PR and industry visibility.
- Ensure consistent brand communication across all platforms and customer touchpoints.

2. Content Strategy & Calendar

- Develop and own the monthly and quarterly content strategy.
- Plan and manage content calendars across Instagram, LinkedIn, Facebook and YouTube.
- Conceptualise content around product features, industry insights, customer stories, hospitality trends and educational topics.
- Develop creative campaign ideas, hooks, scripts and storytelling formats.
- Coordinate with the in-house designer for the execution of graphics, carousels, thumbnails and video edits.
- Analyse content performance and continuously refine the content strategy.

3. Reels & Personal Content Creation

- Be comfortable appearing on camera and becoming one of the faces of Xipper.
- Conceptualise, script and shoot reels, short videos, interviews and educational content.
- Create engaging content that simplifies technology and hospitality concepts for hotel owners.
- Conduct interviews with customers, hoteliers, influencers and industry experts.




- Participate in podcasts, live sessions, webinars and other brand-building activities.
- Identify trending content formats and adapt them to Xipper's brand.

4. Community Building & Management

- Build and grow Xipper's communities across WhatsApp, Instagram and LinkedIn.
- Develop and manage WhatsApp communities for hotel owners and hospitality professionals.
- Create engagement initiatives, discussions, polls, events and interactive activities.
- Build relationships with hotel owners, industry experts, customers and brand advocates.
- Develop strategies to convert followers into an engaged community and eventually into brand advocates.
- Establish Xipper as a valuable knowledge-sharing platform for the hospitality industry.

5. Influencer Marketing & Partnerships

- Identify relevant hospitality, travel, business and technology influencers.
- Build and maintain relationships with creators, influencers and industry experts.
- Plan and execute influencer collaborations and brand partnerships.
- Negotiate commercials, barter deals and campaign deliverables.
- Develop influencer-led campaigns, UGC initiatives and co-branded content.
- Track campaign reach, engagement, brand visibility and business outcomes.

6. Go-to-Market (GTM) Strategy & Execution

- Develop and execute GTM strategies for new product launches, features and campaigns.
- Understand target audiences, customer personas and market positioning.
- Plan launch campaigns across social media, WhatsApp, LinkedIn, influencer networks and relevant communities.
- Coordinate with product, sales, performance marketing and design teams.
- Develop strategies to generate awareness, interest, engagement and product adoption.
- Identify new distribution channels, partnerships and growth opportunities.

7. Analytics & Growth

- Track organic reach, engagement,



follower growth and community participation.
- Monitor content performance and identify what resonates with the target audience.
- Measure influencer campaign effectiveness.
- Track brand awareness and community growth initiatives.
- Prepare monthly brand and growth reports with actionable insights.

Required Skills & Qualifications
- Minimum 3 years of experience in brand marketing, content marketing, social media strategy or growth marketing.
- Strong understanding of branding, positioning, storytelling and content strategy.
- Excellent communication, copywriting and scripting skills.
- Must be camera-friendly and confident appearing in reels, videos and interviews.
- Ability to independently conceptualise and shoot short-form video content.
- Experience managing Instagram, LinkedIn, YouTube and WhatsApp communities.
- Understanding of influencer marketing, partnerships and community-led growth.
- Ability to plan and execute GTM campaigns.
- Strong networking and relationship-building skills.
- Self-driven, proactive and capable of taking complete ownership of projects.

Good to Have
- Experience in B2B SaaS, hospitality, travel-tech or startup environments.
- Existing network of influencers, creators or hospitality professionals.
- Experience building WhatsApp communities from scratch.
- Knowledge of SEO, AEO and GEO.
- Understanding of performance marketing and digital acquisition funnels.
- Experience organising webinars, events, podcasts and industry collaborations.

Significant: This Is Not a Design or Video Editing Role

Xipper already has an in-house design team responsible for graphic design, creative production and video editing.

Your responsibility will be to own the strategy, conceptualisation, scripting, content creation, camera presence, community building, influencer relationships and execution of brand and GTM initiatives.

We are looking for someone who can take ownership of an idea from concept to execution without waiting for constant instructions.

If you love building brands, creating conversations, connecting with people and making businesses memorable, we would love to meet you!

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: Remote

📌 Brand Manager (India)
🏢 Xipper
📍 India