JD Brand Head | Titan Eye+

Role snapshot

TitleBrand HeadCompanyTitan Eye+ (Titan Company Ltd, a Tata Group enterprise)LocationBengaluru (Corporate Office)Reports toHead of Product &

- MarketingTeamBrand Manager Communication
- Brand Manager Hyperlocal, BTL &
- Digital
- Social Media teamExperience1014 years in brand and marketing, with at least 34 years leading teamsBackgroundLenskart, leading FMCG, or a large consumer retail / D2C brandEducationMBA / PGDM (Marketing) from a Tier-1 B-schoolWorks withProduct, Retail Ops, Sales, VM, CRM and Digital teams; creative, media, social, PR and BTL agencies; senior leadershipAbout the role

Titan Eye+ is one of India's largest optical retail chains, with a sharpened brand platform, Your World In Focus, and an ambition to grow faster and stand out more clearly in a competitive category.

The Brand Head brings brand building and demand generation under one leader. You will make sure the big brand story, the neighbourhood-level marketing and the daily social presence all pull in the same direction, and that every rupee spent can be traced to brand or business impact. You will lead a team of brand and social managers, set the bar for creative and for the numbers, and act as the brand's voice with leadership and agencies.

Key responsibilities

Brand strategy and communication

Own the brand strategy, annual brand plan and communication calendar, anchored in Your World In Focus

Lead 360 campaigns across TV, digital, OOH, print, PR and retail, from insight to launch

¢ Drive launch communication for collections, lens innovations, partnerships and eyecare services

¢ Manage brand films, celebrity and athlete associations, and key brand partnerships

¢ Keep brand voice,



identity and positioning consistent and distinct against competition

Hyperlocal, BTL and digital demand

¢ Set the digital-first local marketing strategy that drives footfall, eye-test bookings and conversions for every store

¢ Oversee geo-targeted performance media, Google Business Profiles, WhatsApp and CRM programmes

¢ Guide BTL and activation calendars and the new-store launch playbook

¢ Balance brand and performance spend so the brand grows while stores hit their numbers

Social media and content

¢ Own the social strategy across Instagram, YouTube, Facebook and emerging platforms

¢ Build an always-on content engine: reels, short video, creators and community, at speed and scale

¢ Lead influencer and creator programmes, from national names to local creators

¢ Monitor social listening and online reputation; respond rapid to trends and issues

Measurement and budget

¢ Own the overall brand, local and social budget and its return

¢ Track brand health (awareness, consideration, preference) alongside CAC, ROAS, cost per walk-in and conversion

¢ Build clear dashboards and present brand and marketing performance to the leadership

Team and agencies

¢ Lead, coach and grow the Brand Managers and social team; set clear goals and high standards

¢ Manage creative, media, digital, social,



PR and BTL agencies; raise the quality and speed of their work

¢ Work closely with Product, Sales, Retail Ops and VM so brand plans land in stores

What success looks like in 12 months

¢ One integrated brand, local and social plan running on a single calendar

¢ Measurable gains in brand awareness and consideration in priority markets

¢ Lower cost per walk-in and better CAC across the store network

¢ A faster, sharper social presence with clear growth in engagement, reach and followers

¢ A stronger team: Brand Managers and social team with clear goals, hitting them

¢ Leadership seeing a clear link between marketing spend, brand health and store sales

Candidate profile

Must-haves

¢ MBA / PGDM in Marketing from a Tier-1 B-school (IIMs, ISB, XLRI, FMS, MDI, SP Jain or equivalent)

¢ 1014 years in brand management and marketing, with at least 34 years leading a team

¢ Background at Lenskart, a leading FMCG company, or a large consumer retail / D2C brand

¢ Proven record of building brands through high-impact 360 campaigns

¢ Digital-first thinking, with hands-on depth in performance, social and local marketing

¢ Strong in both creative judgement and the maths of marketing: brand tracking, funnels, CAC, ROAS and budget allocation

¢ Experience managing large budgets and multiple agencies

¢ Confident presenting to and influencing the MD and senior leadership

Good to have

¢ Experience with store-network or omnichannel retail marketing

¢ Track record of brand repositioning or a major relaunch

¢ Exposure to celebrity, sports or creator-led campaigns at scale

¢ Experience in eyewear, optical, healthcare or a high-involvement category

📌 Brand Head (Bengaluru)
🏢 Titan Company
📍 Bengaluru