Role & responsibilities

1. Sales Strategy & Execution

- Develop and implement region-specific GT sales plans to drive volume and value growth.
- Monitor sales targets and ensure timely achievement of business objectives across territories.
- Analyze market trends and competitor activities to revise sales strategies as needed.

2. Distribution & Channel Management

- Expand and strengthen the distributor network to ensure optimum market coverage.
- Oversee distributor ROI, stock levels, order fulfilment, and timely claim settlements.
- Build robust relationships with wholesalers, retailers, and channel partners.

3. Team Leadership & Performance Management

- Lead a team of Sales Executives (SEs) and Sales Officers (SOs).
- Set clear KPIs, review team performance regularly, and provide coaching for continuous improvement.
- Conduct market visits to ensure effective field execution and team engagement.

4. Trade Marketing Execution

- Implement and monitor trade promotion activities, schemes, and new product launches.
- Ensure retail execution excellence visibility, merchandising, pricing, and planogram adherence.
- Leverage retailer relationships to strengthen brand presence at the point of sale.

5.



Sales Operations & Reporting

- Track primary and secondary sales, generate region-wise sales reports and analyze performance trends.
- Work closely with supply chain and logistics to ensure product availability across the region.
- Maintain data accuracy in sales systems and ensure timely reporting to senior leadership.

6. Cross-functional Collaboration

- Liaise with marketing, logistics, HR, finance, and administration teams for seamless business execution.
- Provide market intelligence to the product and pricing teams for effective decision-making.

Preferred candidate profile

- Education: Graduate in any discipline; MBA in Sales/Marketing preferred.
- Experience: 10 - 20 of experience in General Trade Sales, preferably in the FMCG beverages or water category, with at least 3 years in a leadership role. (Preferred age: Below 40)
- Languages: Assamese, English & Hindi
- Regional Exposure: Strong understanding of the North East market, especially Lower Assam, Arunachal & Meghalaya.

Interested Candidates kindly send resumes to [email protected]

📌 Asst. Manager Sales - Bongaigaon (Assam)
🏢 Bisleri
📍 Bongaigaon