Job highlights

- Implement to review e-commerce growth strategies,ensuring alignment between paid media,organic traffic,website experience and conversion performance.

VegNonVeg: India s Premium Multi-Brand Sneaker, Apparel Art Boutique

Location

Delhi, India

Position

Assistant Manager Performance Marketing (E-commerce)

Job Summary

If you re driven by data, fuelled by creativity, and excited by the world of e-commerce, this role is for you. From running impactful campaigns to spotting opportunities for growth, you know how to turn clicks into conversions and ideas into results.

Role Overview The Assistant Manager Performance Marketing (E-commerce) will be responsible for driving VegNonVegs digital marketing and e-commerce growth in India, with a focus on customer acquisition, online engagement, revenue growth and conversion.

This role combines hands-on performance marketing with monthly and quarterly business planning. The individual will independently manage and optimise paid media campaigns across Google and Meta, develop revenue and performance forecasts, and translate business objectives into actionable digital strategies.

The role will also act as a key liaison between business stakeholders, the Brand Content, Creative, Merchandising, and Data teams, as well as external agencies and partners, to ensure effective execution of the overall digital strategy.

Key Responsibilities

1. Performance Marketing Campaign Management

- Independently plan, build, execute and optimise paid media campaigns across Google Ads and Meta Ads Manager.
- Manage campaigns across Search, Shopping, Performance Max, Demand Gen, Meta prospecting and retargeting, Display and YouTube.
- Drive full-funnel marketing initiatives across paid, owned and organic channels to improve customer acquisition, engagement and conversion.
- Monitor campaign performance daily, identify underperforming campaigns and make timely optimisation decisions.




- Balance performance marketing objectives with brand awareness and consideration-led campaigns.
- Explore third-party collaborations and other digital initiatives to expand brand reach.

2. E-commerce Planning Revenue Growth

- Develop monthly and quarterly e-commerce operating plans aligned with business objectives.
- Build revenue and performance plans covering online revenue, orders, Average Order Value (AOV), website sessions, conversion rates, media spends and Return on Ad Spend (ROAS).
- Incorporate online and offline retail performance into business planning to provide a consolidated view of overall business performance.
- Translate business targets into actionable weekly and monthly plans, with clear traffic, conversion and revenue assumptions.
- Identify opportunities to improve e-commerce growth, website performance and overall customer acquisition.

3. Budget Management Performance Optimisation

- Own and manage monthly media budgets, allocating spends across platforms and campaigns based on business priorities.
- Monitor and optimise key performance metrics, including ROAS, Customer Acquisition Cost (CAC), Cost Per Click (CPC), conversion rates and revenue per session.
- Evaluate campaign performance against actual business revenue and orders rather than relying solely on platform-reported conversions.
- Ensure productive media buying, budget utilisation and performance scaling.
- Identify opportunities to improve marketing efficiency and maximise returns on media investments.

4. Forecasting Performance Reporting

- Track weekly and monthly performance against revenue,



acquisition and campaign targets.
- Prepare regular forecasts to assess expected business performance and identify potential gaps against targets.
- Analyse performance trends, identify variances and recommend corrective actions to achieve business objectives.
- Prepare weekly and monthly performance reports for the Digital Marketing Lead and senior leadership.
- Present campaign performance, business forecasts and actionable insights to internal stakeholders and founders.
- Ensure accuracy and consistency of reported numbers, with all key metrics supported by reliable data sources.

5. E-commerce Growth, SEO Organic Marketing

- Implement to review e-commerce growth strategies, ensuring alignment between paid media, organic traffic, website experience and conversion performance.
- Conduct to oversee keyword research and support SEO initiatives to improve organic visibility, traffic quality and long-term revenue contribution.
- Analyse website traffic, customer journeys and conversion funnels to identify drop-offs and improvement opportunities.
- Work towards improving conversion rates, customer retention and overall e-commerce performance.

6. Creative Strategy Campaign Analysis

- Collaborate with the Brand Content and Creative teams to develop effective campaign creatives, messaging and content.
- Analyse creative and campaign performance to identify successful formats, messaging and audience segments.
- Translate campaign insights and performance data into actionable inputs for future creative and content planning.
- Ensure consistency in brand communication across digital platforms and customer touchpoints.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Manager Performance Marketing (New Delhi)
🏢 VegNonVeg
📍 New Delhi