Job highlights

- 6-8 years digital marketing experience with expertise in paid campaigns, SEO, CRO, GA4, GTM, CRM workflows, lead scoring and automation
- Plan and optimize paid campaigns, manage SEO and website conversion, configure CRM workflows, track and reconcile leads through sales funnel, coordinate agencies and sales teams, and maintain analytics dashboards

Key Responsibilities Performance Marketing and Lead Generation

- Plan and optimise campaigns across Google, Meta and LinkedIn.
- Manage digital budgets and track CPL, qualified leads, conversion and ROI.
- Review campaign audiences, creatives, copy, landing pages and conversion tracking before launch.
- Run A/B tests and improve underperforming campaigns.
- Reconcile campaign leads with CRM and Sales records.
- Track campaign contribution to qualified opportunities and business conversion.

Website, SEO and Conversion

- Improve technical, on-page, off-page and local SEO performance.
- Strengthen visibility across traditional and AI-assisted search through SEO, AEO and GEO.
- Monitor rankings, organic traffic, page speed, mobile experience and Core Web Vitals.
- Improve landing pages, forms, calls to action and customer journeys.
- Implement GA4, GTM and conversion tracking across digital touchpoints.
- Test website forms, notifications and lead routing before changes go live.
- Coordinate website enhancements with developers, IT and agencies.

CRM and Marketing Automation

- Ensure leads from campaigns, websites, IndiaMART and other sources enter the CRM correctly.
- Segment audiences by source, geography, product interest, behaviour and lifecycle stage.
- Define and manage CRM workflows, lead scoring, assignment, routing and escalation.
- Build automated email and WhatsApp nurturing journeys.
- Configure acknowledgements, reminders and follow-up workflows.
- Test workflows before launch and identify routing or automation errors.
- Monitor incomplete, duplicate, ageing, unattended and incorrectly assigned leads.
- Document recurring workflows and processes through transparent SOPs.

Lead Management and Sales Coordination

- Track leads from enquiry through qualification, opportunity, conversion and closure.
- Ensure leads are assigned to the correct Sales employee or channel partner.
- Monitor first-response time and subsequent follow-up.
- Conduct regular lead reviews with Sales.
- Analyse poor-quality, rejected and non-converted leads.
- Use Sales feedback to improve campaign targeting and lead quality.
- Maintain visibility until every lead has a clear outcome.

Content, Channel and Marketplace Marketing





- Develop content and campaign calendars linked to business priorities.
- Prepare clear briefs for website, social, email, WhatsApp and product campaigns.
- Coordinate inputs and approvals from Product and Sales teams.
- Review content for accuracy, product claims, branding and calls to action.
- Maintain Google Business Profile information and marketplace listings.
- Manage and optimise the Steelage and Chubbsafes presence on IndiaMART.
- Support dealer and channel-partner digital campaigns.
- Track marketplace enquiries, response time, lead quality and conversion.

Analytics, Agency and Project Management

- Maintain a consolidated dashboard covering traffic, campaigns, leads, conversion and ROI.
- Validate data from GA4, Search Console, advertising platforms, CRM and IndiaMART.
- Prepare weekly operating reports and monthly management reviews.
- Identify performance gaps, causes and corrective actions.
- Prepare clear agency briefs, timelines and acceptance criteria.
- Review agency work for accuracy, quality and business relevance.
- Maintain project trackers and follow open actions through to closure.
- Remain accountable for outcomes even where execution is outsourced.

What the Day-to-Day Work Involves The selected candidate must be comfortable:

- Maintaining detailed campaign, project and lead trackers
- Reviewing campaign and CRM data regularly
- Testing website forms and automation workflows
- Following up on agency and internal actions
- Reviewing ageing and unattended leads with Sales
- Identifying data and process inconsistencies
- Coordinating corrections across agencies, IT and Sales
- Managing recurring operations alongside larger digital projects
- Taking responsibility until implementation and closure

Mandatory Candidate Requirements

- 6 to 8 years of hands-on digital marketing experience.
- Experience across both digital acquisition and marketing operations.
- Independent ownership of paid campaigns, budgets and optimisation.
- Practical experience with websites, SEO, landing pages and CRO.
- Working knowledge of GA4, GTM and conversion tracking.
- Hands-on experience defining, configuring or operating CRM workflows.




- Experience with segmentation, lead scoring, assignment, routing and nurturing.
- Experience building automated email or WhatsApp customer journeys.
- Ability to reconcile campaign leads with CRM and Sales records.
- Experience tracking leads through qualification, opportunity and conversion.
- Strong understanding of CPL, cost per qualified lead, conversion and campaign ROI.
- Experience conducting UAT for forms, CRM workflows or automation journeys.
- Strong analytical ability, attention to detail and execution discipline.
- Ability to manage agencies without becoming dependent on them.
- Comfort working directly with Sales on lead quality, ageing and conversion.
- Ability to work from the Thane office.

Preferred Hands-on Experience Candidates should ideally have personally worked across at least six of the following areas:

1. Paid digital campaigns
2. SEO and website optimisation
3. Landing pages and CRO
4. GA4 and GTM conversion tracking
5. CRM workflow configuration
6. Lead scoring, assignment and routing
7. Email or WhatsApp automation
8. Sales follow-up and conversion reporting

The role holder is not expected to write code. However, the person must be able to define workflow logic, configure available platform features, conduct UAT, identify errors and coordinate technical corrections.

Relevant Tools and Platforms

Experience with a combination of the following will be useful:

- Google Ads
- Meta Ads
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Zoho CRM and Zoho Campaigns
- HubSpot
- Salesforce
- ActiveCampaign
- Mailchimp
- WhatsApp marketing platforms
- WordPress or another CMS
- SEMrush, Ahrefs or Screaming Frog
- Looker Studio
- IndiaMART
- Google Business Profile

Candidates are not expected to know every platform. However, they must demonstrate genuine hands-on depth across digital acquisition, website conversion, CRM automation and lead-to-Sales conversion.

Success Measures

- Growth in qualified digital enquiries
- Improvement in cost per qualified lead and campaign ROI
- Higher website and landing-page conversion
- Faster lead response and stronger Sales follow-up
- Reduction in ageing, unattended and leaked leads
- Improved organic and AI-assisted search visibility
- Stronger CRM adoption and automation effectiveness
- Better IndiaMART, local and channel-partner lead performance
- Accurate funnel reporting with actionable recommendations
- Timely completion of campaigns, website projects and agency deliverables

📌 Assistant Manager - Digital Marketing Operations & Automation (Thane)
🏢 Gunnebo
📍 Thane