We are looking for an experienced Area Sales Manager to drive retail sales, distribution expansion, and business growth across the Delhi NCR territory. The role requires strong territory management experience, distributor relationship management, and the ability to lead frontline sales teams to deliver business objectives.

The incumbent will be responsible for managing sales operations across Delhi & NCR region with ownership of two distribution hubs.

Team Size ; 6

Key Responsibilities

1. Territory Sales & Business Growth

- Drive primary and secondary sales across the assigned NCR territory, ensuring achievement of sales targets.
- Develop territory-wise business plans to strengthen market penetration, retail coverage, and product mix.
- Identify growth opportunities across existing and potential retail outlets, distributors, and customer segments.
- Monitor territory performance, sales trends, and competitor activities to implement corrective actions.

2. Distributor & Channel Management

- Manage distributor relationships, business performance, profitability, and operational efficiency.
- Drive distribution expansion, retailer acquisition, and retention across assigned markets.
- Ensure distributor adherence to agreed business plans, inventory norms, service levels, and credit policies.
- Monitor distributor ROI, stock availability, and effective deployment of trade schemes and promotions.

3. Team Leadership & Sales Execution

- Lead and develop a team of 6 CROs and 2 off-roll Demand Generators.
- Drive frontline productivity through market visits, performance reviews, coaching, and capability building.
- Ensure effective beat planning, outlet coverage, and execution of sales initiatives.




- Drive category-specific demand generation initiatives for Wood Finishes.

4. Retail Execution & Market Development

- Strengthen retailer engagement, painter engagement, and loyalty initiatives to drive product offtake.
- Ensure effective implementation of trade promotions, pricing, discounts, and retailer profitability initiatives.
- Drive visibility, in-store execution, and productivity of deployed retail assets.
- Identify opportunities to increase share of business across existing retail networks.

5. Business Reviews & Process Excellence

- Track sales performance, distributor productivity, market coverage, and business KPIs through MIS and CRM tools.
- Conduct periodic distributor and territory reviews to identify performance gaps and implement action plans.
- Ensure adherence to company processes, sales operating standards, and commercial policies.
- Collaborate with cross-functional stakeholders to resolve operational and customer service challenges.

Candidate Profile
- 10 to 16 years of experience in sales and distribution, preferably within Paints, Building Materials, or allied industries.
- Mandatory hands-on territory sales management experience, with ownership of sales targets, distribution networks, and frontline teams.
- Robust understanding of distributor-led go-to-market models, general trade, retail channel management, and secondary sales.
- Proven experience managing sales teams and driving business performance across multiple territories.
- Experience in the Delhi NCR market, particularly Delhi North, Delhi West, and Noida, will be preferred.
- Strong commercial acumen, analytical capabilities, stakeholder management, and execution orientation.
- Team Handling experience
- Qualification: MBA / B.Tech / B.E.

📌 ASM NCRD (Delhi)
🏢 JSW Paints
📍 Delhi