Maintain daily sales reports (DSR), call logs, and beat plans using CRM or field force automation software. Role & responsibilities

ABOUT THE COMPANY Siyaram Silk Mills Ltd. is one of Indias most respected textile and apparel organizations, with over four decades of excellence in fabric manufacturing and fashion retail. Headquartered in Mumbai, the company offers a strong portfolio of premium fabrics, ready-to-wear apparel, and established menswear brands, supported by a robust distribution network across domestic and international markets. For more information: https://www.siyaram.com/

Key Responsibilities

1. Sales & Revenue Generation

Achieve monthly, quarterly, and annual primary and secondary sales targets for Mistair fabrics in the assigned territory. Conduct regular market visits to service existing retail counters and wholesale distributors while booking fresh orders.

Expand the retail distribution footprint by identifying, onboarding, and converting potential new retail outlets and wholesalers.

1. Channel & Network Management

Manage relationships with key wholesalers, mega-retailers, and multi-brand fabric stores to ensure adequate stock depth across all SKUs. Monitor channel partner inventory levels, prevent overstocking or stock outs, and ensure smooth stock rotation.

Track payment and credit cycles,



ensuring timely collections from retailers and wholesalers as per company credit terms.

1. Market Intelligence & Brand Activation

Execute visual merchandising (VM) standards at retail counters, ensuring optimal display of Mistair fabric swatches, catalogs, and POS displays. Gather competitive intelligence on competitor pricing, trade schemes, product launches, and market trends to report back to Regional Sales Management.

Coordinate local trade schemes, festival offers, and dealer meets to boost product off take.

1. Reporting & Field Operations

Maintain daily sales reports (DSR), call logs, and beat plans using CRM or field force automation software. Track order lifecycle from booking through dispatch to ensure on-time delivery from C&F; agents or distributors to retailers.

Handle customer complaints, defective fabric claims, and return requests in a timely and professional manner.

Preferred candidate profile

Graduate in Any Discipline (B.Com / BBA preferred)

3 to 6 years of field sales experience in Textiles, Shirting & Suiting. Prior experience with suiting/shirting brands or regional fabric distribution is highly preferred.

Robust local market familiarity and existing relationships with textile retailers and wholesalers in the designated geography.

Interested Candidate can share the profiles on [email protected]

📌 Area Sales Officer (Bengaluru)
🏢 Siyaram’s
📍 Bengaluru