Area Sales Manager (ASM) – GoaCompany: Desai Bandhu Ambewale Amar | House of Sips

Location: Goa, India

Employment Type: Full-time

Experience Required: 4-5 years in the beverage industry

Company DescriptionDesai Bandhu Ambewale Amar is a 95-year-old family business based in Ratnagiri, specializing in the cultivation and processing of Alphonso mangoes. With deep expertise in sourcing and quality, the company has built a strong reputation for delivering authentic mangoes & mango products.

Building on this legacy, we have launched House of Sips, a beverage brand offering premium drinks made from real ingredients, starting with 100% pure Alphonso mango juice.

Our vision is to create a new-age beverage house that combines heritage with innovation.

Role DescriptionWe are looking for an experienced and results-driven Area Sales Manager to lead and expand House of Sips' sales operations across Goa.

The ideal candidate should have extensive experience in the beverage industry, strong knowledge of the Goa market and established relationships with institutional buyers and retail channel partners.

Key Responsibilities

- Drive sales across college canteens, hospital canteens, liquor and wine stores, beach shacks and other institutional outlets.
- Expand the brand's distribution and retail presence across North and South Goa.
- Manage and guide the existing Goa sales team to achieve monthly sales targets.




- Identify and acquire recent outlets while ensuring consistent repeat orders from existing accounts.
- Build and maintain strong relationships with institutional buyers, retailers and channel partners.
- Plan and execute market visits, product sampling, promotions and outlet activations.
- Monitor sales performance, stock movement, collections and market developments.
- Ensure effective sales reporting, territory planning and target achievement.

Qualifications & Requirements
- 4-5 years of relevant sales experience in the beverage industry (mandatory).
- Strong existing network of retailers, institutional buyers and beverage distributors in Goa.
- Proven experience in sales team management and territory expansion.
- Thorough understanding of Goa's beverage market and distribution channels.
- Strong negotiation, communication and relationship management skills.
- Target-oriented approach with a demonstrated sales track record.
- Proficiency in sales reporting and MS Excel.
- Own vehicle and willingness to travel extensively across Goa.

What We're Looking ForA sales professional who understands the Goa market, can build a strong distribution network and knows how to convert new outlet activations into consistent, long-term business.

Interested candidates can apply through LinkedIn with their updated CV.

📌 Area Sales Manager (Goa)
🏢 Desai Bandhu Ambewale Amar
📍 Goa