ABOUT SPINNY
Spinny is Indias most trusted full-stack platform for buying and selling cars - backed by marquee investors including Tiger Global, Accel, Elevation Capital, ADQ and Westbridge Capital.
Our mission is easy but ambitious: to bring trust, transparency, and delight back into the used car buying experience. With operations across 80+ cities and over a million customers served, were now entering our next phase of growthscaling our platform, deepening customer engagement, and expanding our product ecosystem to cut across the car ownership spectrum. If you are passionate about problem-solving, enjoy building things from scratch, and thrive in operations, then this role will be a perfect fit for you.
Learn more at www.spinny.com
ABOUT AUTOCAR INDIA
Autocar India is one of Indias most respected automotive media brands, known for its expert car and bike reviews, road tests, comparisons and industry news across its print magazine and digital platforms. In 2025, Spinny acquired Haymarket SAC, the publisher of Autocar India, Autocar Professional and What Car? India, bringing these titles together as the Autocar vertical to connect more closely with automotive enthusiasts and car buyers across the country.
ABOUT THE ROLE
We are looking for a Social Channels Manager for the Autocar vertical to own growth, distribution and reporting across YouTube and Instagram. Based out of Mumbai,
this role will work closely with the Editor and editorial team to turn existing editorial output into platform-native content and measurable audience growth.
ROLES & RESPONSIBILITIES
1. Own the content calendar for YouTube and Instagram, with a platform-specific plan for each channel.
2. Convert editorial output, such as road tests, reviews, comparisons and news, into Shorts, Reels and long-form uploads.
3. Test titles, thumbnails, hooks and posting cadence, and log the results to build a clear view of what works on each platform.
4. Publish monthly reports covering views, watch time, reach, engagement, and subscriber and follower growth.
5. Apply sponsored-content disclosure labels on YouTube and Instagram, ensuring sponsored and editorial content stay visibly separate.
KEY REQUIREMENTS 2–3 years of experience in social or digital content, with hands-on YouTube and Instagram work.
Evidence of channel growth: before-and-after subscribers, followers and watch time, supported by analytics screenshots.
Working knowledge of YouTube Studio and Meta Business Suite, and comfort working with spreadsheets.
Strong automotive or consumer-tech editorial sense, with the ability to write hooks, titles and captions in English and Hindi.
Sound understanding of sponsored-content disclosure norms.
Basic video editing skills and paid social experience (Meta or YouTube Ads) will be an advantage.
ADDITIONAL DETAILS
Location: Mumbai, Maharashtra
📌 AM-Social Channels Manager (Mumbai)
🏢 Spinny
📍 Mumbai