Job Description – Relationship Manager

Automobile Dealership | Bhandari Automobile

Position: Relationship Manager
Department: Sales / Customer Relationship Management (CRM)
Industry: Automobile Dealership
Reporting To: Sales Manager / General Manager
Location: As per company requirement
Experience: 1–3 Years (Automobile or Customer Relationship Management experience must)
Qualification: Graduate in any discipline

1. Job Purpose

To build and maintain strong customer relationships, ensure customer satisfaction, generate repeat business and referrals, and improve overall customer retention through effective follow-ups and excellent customer service.

2. Key Responsibilities

1. Customer Relationship Management

- Build and maintain long-term relationships with existing and prospective customers.
- Understand customer requirements and provide appropriate assistance.
- Ensure a positive customer experience throughout the sales journey.

2. Lead Management & Follow-ups

- Follow up with prospective customers through calls, WhatsApp and other communication channels.
- Coordinate with the sales team to ensure timely lead conversion.
- Maintain proper records of customer interactions and follow-up status.

3. Customer Satisfaction

- Conduct post-sales follow-ups to understand customer satisfaction.
- Resolve customer queries and coordinate with relevant departments for complaints.
- Ensure timely resolution of customer concerns.

4. Business Development

- Generate repeat business and customer referrals.
- Identify opportunities for exchange, upgrades, accessories, insurance and other dealership products.
- Support the sales team in achieving monthly business targets.

5. Reporting & Coordination

- Maintain customer databases and CRM records.
- Prepare daily, weekly and monthly follow-up reports.




- Coordinate with Sales, Service, Insurance and other departments.

3. Required Skills & Competencies

- Excellent communication and interpersonal skills.
- Solid customer-handling and relationship-building abilities.
- Good convincing and negotiation skills.
- Knowledge of MS Excel and CRM software.
- Professional telephone etiquette.
- Target-oriented and customer-focused approach.
- Ability to handle customer complaints effectively.

4. Performance Indicators (KPIs)

- Customer satisfaction score.
- Number of customer follow-ups completed.
- Lead conversion ratio.
- Repeat customer business generation.
- Customer referral generation.
- Complaint resolution turnaround time.
- Customer retention rate.
- CRM data accuracy and reporting.

5. Experience & Preferred Background

- Experience in automobile dealerships, preferably in Sales / CRM / Customer Relationship Management.
- Candidates from banking, hospitality, telecom or other customer-facing industries may also be considered.
- Knowledge of customer handling, sales processes and CRM activities will be an added advantage.

6. Personal Attributes

- Positive attitude and customer-first mindset.
- Presentable and professionally groomed.
- Self-motivated and disciplined.
- Ability to work under pressure and achieve targets.
- Strong coordination and problem-solving abilities.

7. Job Expectations

The Relationship Manager will be responsible for ensuring excellent customer engagement, improving customer retention, generating business opportunities and strengthening the dealership's relationship with its customers.

Pay: ₹17,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Relationship Manager (Kolkata)
🏢 Bhandari Automobiles
📍 Kolkata