Strategic Launch & Brand Awareness

- Launch Campaigns : Design and execute grand opening events, media releases, and inaugural discounts.
- Brand Identity : Ensure consistent use of logos, colors, and messaging across signs, brochures, and digital assets.
- Market Research : Analyze local competitors to identify gaps in services, pricing, or patient convenience.
- USP Positioning : Highlight the hospital's unique selling propositions, such as advanced lasik machines or renowned surgeons.

Local & Community Outreach (B2C)

- Screening Camps : Organize free community eye check-up camps in residential areas and senior centers.
- Corporate Tie-ups : Pitch corporate vision wellness packages to local offices and factories.
- School Programs : Launch pediatric eye health awareness campaigns at local schools to drive optical sales.
- RWA Engagement : Partner with Resident Welfare Associations to build trust among neighborhood families.

Referral & Doctor Network Marketing (B2B)

- CME Events : Organize Continuing Medical Education (CME) seminars to introduce your surgeons to local general physicians.
- Optician Outreach : Build a referral network with standalone opticians who do not have in-house ophthalmologists.




- Physician Visits : Conduct regular field visits to neighborhood clinics to distribute the hospital's referral kits.

Digital & Content Marketing

- Local SEO : Optimize the hospital's Google Business Profile to rank high for "eye hospital near me" searches.
- Website Management : Coordinate with developers to update doctor profiles, services, and online booking features.
- Social Media : Create educational content, patient testimonial videos, and surgery explainers for Instagram, Facebook, and YouTube.
- Performance Ads : Run targeted Google and Meta ads to capture high-intent patients searching for cataract or Lasik surgeries. [1]

Budgeting, Analytics & Reporting

- ROI Tracking : Monitor the patient acquisition cost (PAC) across different marketing channels.
- Budget Allocation : Distribute the marketing budget efficiently between offline camps, print media, and digital ads.
- Footfall Analytics : Trace how recent patients heard about the hospital to identify the most profitable campaigns.

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Marketing Manager (Delhi)
🏢 TRAYAJYOTI EYE HOSPITAL
📍 Delhi