Assistant Manager - Performance Marketing

Department : Business Development Location : Pithampur, Madhya Pradesh Experience : 8 - 10 Years Industry : FMCG / Manufacturing / Consumer Products Employment Type : Full-Time Salary : ₹10 - ₹16 LPA (Based on experience, digital marketing expertise, and industry exposure)

About the Company

Our client is one of India’s leading contract manufacturers in the disposable hygiene products industry, specializing in Baby Diapers, Adult Diapers, Sanitary Napkins, and Wet Wipes. The company partners with leading retail and FMCG brands and operates a highly automated manufacturing facility with a strong focus on quality, innovation, operational excellence, and sustainable manufacturing practices.

Key Responsibilities

- Develop and execute performance marketing strategies aligned with business growth objectives.

- Manage digital marketing campaigns across:

- Google Ads

- Meta Ads (Facebook & Instagram)

- LinkedIn

- YouTube

- Other digital platforms

- Drive lead generation, customer acquisition, and brand visibility initiatives.

- Monitor campaign performance, ROI, conversion metrics, and optimization activities.

- Coordinate with internal stakeholders, agencies, and creative teams for campaign execution.

- Analyze market trends, customer behavior, and competitor activities.





- Manage SEO, SEM, paid campaigns, and digital analytics.

- Prepare performance reports, dashboards, and business insights for management.

- Support business development and brand-building initiatives through digital channels.

- Optimize marketing budgets and improve campaign efficiency.

Required Skills & Qualifications

- MBA / Graduate in Marketing, Business Administration, or related field preferred.

- 8-10 years of experience in:

- Performance Marketing

- Digital Marketing

- Lead Generation

- Brand Marketing

- Business Development Marketing

- Strong hands-on experience with:

- Google Ads

- Meta Ads Manager

- Google Analytics

- SEO / SEM

- Marketing Automation Tools

- Experience in FMCG, Manufacturing, Consumer Products, B2B, or Retail industries preferred.

- Robust analytical, communication, and stakeholder management skills.

Key Skills

- Performance Marketing
- Digital Marketing
- Lead Generation
- Google Ads & Meta Ads
- SEO / SEM
- Campaign Management
- Marketing Analytics
- ROI Optimization
- Brand Promotion
- Business Development Support

Pay: ₹1,000,000.00 - ₹1,600,000.00 per year

Benefits :

- Provident Fund

Work Location: In person

📌 Assistant Manager - Performance Marketing (Dhar)
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