Position Overview

Reports to: Marketing & Sales Manager

Key Responsibilities

- Manage the community's social media presence (Facebook, Instagram, LinkedIn, YouTube), creating engaging content about resident stories, amenities, events, and wellness initiatives
- Plan and promote community events, open houses, health seminars, and wellness workshops to attract prospects and strengthen community engagement
- Maintain and optimize the community website, ensuring accurate information, compelling visuals, and strong calls-to-action for prospective residents and families
- Develop strategic partnerships with local healthcare providers, senior centers, community organizations, and referral networks to expand market reach
- Monitor marketing metrics and analytics, providing regular reports on campaign performance, website traffic, lead quality, and ROI
- Research and identify target market segments, including geographic areas, income demographics, and healthcare needs relevant to Kerala's senior population
- Assist with photography, videography, and multimedia production for testimonials, facility tours, and promotional content
- Support the Sales team by providing marketing materials, lead information, and competitive intelligence to facilitate conversions
- Utilize marketing automation tools to nurture long-cycle prospects with personalized, multi-touch campaigns
- Stay current with senior living industry trends, digital marketing innovations, AI-powered marketing tools, and best practices in healthcare marketing

Required Qualifications

- Education & Experience:

- Master’s/Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field

- 2-4 years of marketing experience in healthcare, senior living, hospitality, real estate, or B2C consumer marketing





- Robust working knowledge of digital marketing channels and social media platforms

- Experience with content creation, campaign planning & marketing analytics in real-estate industry.

- Language Requirements:

- Fluent in English (both written and verbal) with excellent writing and editing skills

- Conversational proficiency in Malayalam

- Required Technical Skills & Tools

- CRM & Marketing Automation Platforms (Proficiency Required):

- CRM Systems

- Lead nurturing and segmentation capabilities for long-cycle senior living sales

- Analytics & Data Tools (Proficiency Required):

- Google Analytics (tracking website traffic, user behavior, conversion funnels)

- Google Data Studio or similar reporting dashboards

- Social media analytics and insights platforms

- ROI tracking and attribution modeling

- Digital Marketing & Advertising Tools (Proficiency Required):

- Google Ads (Search and Display campaigns)

- Facebook Ads Manager and Meta Business Suite

- LinkedIn Ads (for reaching adult children of seniors)

- SEO tools (basic keyword research and optimization)

- Content & Creative Tools:

- Content Management Systems (WordPress, Webflow, or similar)

- Graphic Design: Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar

- Video Editing: Adobe Premiere Pro or other industry-relevant tools

- Photography and multimedia management

- Landing page builders

- Emerging & AI-Powered Tools (Desirable):





- AI-powered content generation tools

- Chatbot and conversational marketing platforms

- Personalization engines and recommendation tools

- Voice search optimization tools

- Generative Engine Optimization (GEO) for AI-powered search platforms

Preferred Experience

- Prior experience marketing senior living communities, healthcare services, or real estate
- Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, or other paid digital advertising
- Familiarity with content management systems (WordPress, Webflow, or similar)
- Portfolio of successfully executed marketing campaigns with demonstrated ROI
- Video production or advanced graphic design skills
- Knowledge of Kerala's demographic landscape and regional marketing dynamics
- Experience managing marketing budgets and conducting competitive analysis
- Certification in Digital Marketing, Google Analytics, or Healthcare Marketing
- Understanding of long-cycle B2C sales and nurturing campaigns
- Experience with marketing automation and lead scoring

Core Competencies & Personal Attributes

- Strategic Thinking: Ability to develop comprehensive marketing strategies aligned with community goals and target audience needs
- Creative Execution: Strong visual and written communication skills with an eye for compelling content and design
- Data Analysis: Ability to interpret marketing metrics, identify insights, and optimize campaigns based on performance data
- Project Management: Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously
- Content Creation: Skilled at developing engaging, SEO-optimized, personalized content for various platforms and audiences
- Relationship Building: Ability to collaborate w

📌 Assistant Marketing Manager (Pattom)
🏢 Season Two Senior Living
📍 Pattom