ABOUT THE ROLE

We are looking for a results-driven Performance Marketing Manager / Performance Ads Specialist to manage and optimise paid advertising campaigns across Facebook, Instagram, and Google Ads.

KEY RESPONSIBILITIES

- Plan, create, manage, and optimise performance marketing campaigns on Facebook, Instagram, and Google Ads.
- Develop paid advertising strategies to generate qualified leads, bookings, inquiries, and revenue.
- Set up and manage campaigns, ad sets, audiences, keywords, bidding strategies, and budgets.
- Conduct keyword research, audience research, competitor analysis, and market research.
- Create and test different ad creatives, copies, headlines, CTAs, and landing pages.
- Continuously monitor campaign performance and optimize campaigns to improve ROAS, ROI, CTR, CPC, CPL, CPA, and conversion rates.
- Manage daily and monthly advertising budgets effectively.
- Identify high-performing and underperforming campaigns and take corrective action.
- Perform A/B testing for ads, audiences, creatives, landing pages, and campaign strategies.
- Set up and monitor conversion tracking, pixels, events, and analytics.
- Analyse campaign data and prepare regular performance reports for management.
- Work closely with the sales and content/design teams to improve lead quality and campaign performance.
- Develop remarketing and retargeting campaigns to improve conversions.
- Keep up to date with changes in Meta Ads, Google Ads, Google Analytics, and digital advertising trends.
- Ensure campaigns follow advertising platform policies and best practices.
- Identify new opportunities for customer acquisition and revenue growth.

KEY PERFORMANCE INDICATORS

- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Campaign ROI




- Revenue Generated
- Advertising Budget Utilisation
- Overall Campaign Performance

WHAT WE OFFER

- Competitive salary based on experience and performance.
- Opportunity to work on high-budget digital advertising campaigns.
- Growth and learning opportunities.
- Performance-based incentives, where applicable.
- Professional and growth-oriented work setting.

REQUIRED SKILLS

- Solid hands-on knowledge of Meta Ads Manager (Facebook & Instagram).
- Strong knowledge of Google Ads, including Search, Display, Performance Max, and remarketing campaigns.
- Knowledge of Google Analytics / GA4 and conversion tracking.
- Experience with Meta Pixel, Google Tag Manager, and tracking events is preferred.
- Strong understanding of CPC, CPM, CTR, CPL, CPA, ROAS, ROI, conversions, and attribution.
- Excellent analytical and problem-solving skills.
- Strong understanding of audience segmentation and targeting.
- Ability to manage multiple campaigns and budgets simultaneously.
- Good communication and reporting skills.
- Ability to work with data and make performance-based decisions.
- Knowledge of Canva or basic creative understanding will be an added advantage.

PREFERRED EXPERIENCE

- 2-5 years of experience in Performance Marketing / Digital Advertising / Paid Media.
- Proven experience managing paid advertising campaigns with measurable results.
- Experience in lead generation, e-commerce, travel, hospitality, or service-based businesses will be preferred.

EDUCATIONAL QUALIFICATION

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Relevant certifications in Google Ads, Meta Ads, or Digital Marketing will be an advantage.

APPLICATION REQUIREMENTS

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits :

- Flexible schedule
- Health insurance

Work Location: In person

📌 Performance Marketing Manager / Performance Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 Faresplanet Travel
📍 Sahibzada Ajit Singh Nagar