Job Title : Digital Marketing Executive Experience : 6 Months to 1 Year Location : Madurai Employment Type : Full-time

Key Responsibilities :

- Paid Campaigns (Meta & Google) : Plan, execute, and manage end-to-end performance-driven campaigns on Meta Ads Manager (FB/Instagram) and Google Ads (Search, Display, PMax).
- Creative Content & Design (Canva) : Design high-quality, engaging visual assets, ad creatives, flyers, and social media posts using Canva, ensuring brand consistency.
- Optimization & ROI : Monitor daily performance metrics, optimize budgets, refine targeting, and conduct A/B testing to maximize ROI and lower cost-per-acquisition (CAC).
- Social Media & Content : Develop content calendars, write engaging ad copy, and manage brand presence on LinkedIn, Instagram, and Facebook.
- Analytics & Reporting : Track, analyze,



and report campaign performance using Google Analytics and platform-native insights to drive data-backed improvements.

Required Skills & Qualifications :

- Experience : Proven experience (6 Months -3 years) in managing PPC campaigns on Google and Meta platforms.
- Design Tools : Strong proficiency in Canva for creating marketing collateral.
- Analytics : Familiarity with Google Analytics, conversion tracking, and data analysis.
- Communication : Excellent written and verbal communication skills.
- Mindset : Creative thinker with solid analytical capabilities and attention to detail.

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits :

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Madurai)
🏢 PETALS AUTOMATION
📍 Madurai