Job Title: Public Relations & Brand Communication Executive / Manager

Job Summary

Key ResponsibilitiesPublic Relations

- Develop and implement public relations strategies to enhance brand reputation and visibility.
- Build and maintain strong relationships with media houses, journalists, bloggers, influencers, and industry partners.
- Prepare and distribute press releases, media kits, and company announcements.
- Coordinate media interviews, press conferences, product launches, and promotional events.
- Monitor media coverage and prepare PR performance reports.
- Manage crisis communication and protect the company's brand reputation.

Brand Communication

- Develop and execute integrated brand communication campaigns across online and offline platforms.
- Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing materials.
- Collaborate with the marketing, sales, creative, and digital teams to execute brand campaigns.
- Create compelling content for websites, social media, newsletters, brochures, presentations, and promotional materials.
- Support product launches, exhibitions, corporate events, and brand activations.

Influencer & Partnership Management

- Identify and collaborate with influencers, celebrities, wedding planners, event organizers, and strategic partners.
- Negotiate collaboration agreements and oversee campaign execution.
- Measure campaign performance and prepare ROI reports.

Event & Corporate Communication

- Represent the company at exhibitions, networking events, trade fairs, and corporate functions.
- Coordinate brand promotions and sponsorship activities.
- Develop internal communication materials to strengthen employee engagement and brand culture.

Reporting & Analysis

- Track PR coverage, campaign performance,



and audience engagement.
- Conduct market and competitor research to identify communication opportunities.
- Prepare monthly reports with insights and recommendations for management.

Qualifications :

- Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Business Administration, or a related field.
- 3-7 years of experience in public relations, brand communication, corporate communications, or marketing.
- Experience in luxury brands, hospitality, weddings, events, retail, fashion, or lifestyle industries is preferred.

Required Skills :

- Public Relations and Media Management
- Brand Communication and Storytelling
- Content Writing and Copywriting
- Corporate Communication
- Influencer and Partnership Management
- Event Planning and Coordination
- Presentation and Negotiation Skills
- Crisis Communication
- Social Media and Digital Marketing Knowledge
- Strong Networking and Relationship Management
- Excellent Written and Verbal Communication
- Project Management and Time Management

Key Performance Indicators (KPIs)

- Growth in brand awareness and media visibility
- Number and quality of media placements
- Influencer and partnership campaign performance
- Social media engagement and reach
- Brand campaign effectiveness
- Event publicity and attendance
- Share of positive media coverage
- Customer and stakeholder engagement
- Brand consistency across communication channels

Working Conditions

- Full time position.
- Flexible working hours, including evenings or weekends during events and product launches.
- Travel may be required for media meetings, exhibitions, industry events, and brand activations.

Immediate joiners preferred

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Public Relations Officer (Branding and Influencer Marketing) (Peeragarhi)
🏢 MOMENTZ
📍 Peeragarhi