07 Nov
|
Risa
|
Bengaluru
About RISA Labs: At RISA, we are building autonomous infrastructure to solve humanity’s hardest hurdles, starting with oncology and other complex specialties. Our mission is simple: use AI to reduce persistent delays in care, improve access, and accelerate the path to better cures.
RISA is neutral, institution-first infrastructure that takes every therapy order from request to resolution, so patients start treatment faster while care stays clinically independent and patient-first. We work with the institutions that care for the largest footprint of cancer patients in the U.S.: community oncology. We are expanding rapidly across health systems and building partnerships with the world’s leading biopharma companies.
Founders: RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni and second-time founders who previously built Urban Health. They deliberately started where patient access is hardest: cancer, the highest-stakes orders in medicine. Their thesis is simple. Every order RISA executes makes the next one more autonomous, until no patient waits for therapy.
The role RISA is hiring a Marketing Associate to build its demand engine. You will own top-of-funnel lead generation end to end, drive organic discovery through SEO and GEO, and equip sales to convert. This is a high-ownership seat on a lean team. Your work shows up directly in pipeline.
● Experience: 0 to 2 years
● Location: Bangalore
● Type: Full time
What you will own
Demand generation
● Pipeline volume. Build and run an aggressive top-of-funnel engine that delivers a predictable flow of ICP leads every week.
● Channel ownership. Own LinkedIn, X, YouTube and the newsletter, from content calendar to audience growth to lead capture.
● Growth experiments. Set targets, run tests, cut what underperforms and scale what works.
Content /collateral creation:
● Run a high-velocity content engine across blog, social and email, and produce one-pagers, case studies and sales decks with the design team.
● Our brand is known for positive design,
and your work should raise that bar.
Data and iteration:
● Track lead volume, source attribution and stage-by-stage conversion. Turn campaign data into the next decision.
● Use AI to test, iterate and ship faster, and when something works, build a system around it.
SEO and GEO: Organic discovery.
● Own keyword strategy, on-page optimization and content that ranks in search and gets RISA cited in AI-generated answers.
● Convert organic traffic into qualified inbound demand. Sales enablement: Build email sequences, landing pages and proof points that move leads from MQL to closed deal, and learn from sales what wins so you can build on it
Sales enablement: Build email sequences, landing pages and proof points that move leads from MQL to closed deal, and learn from sales what wins so you can build on it
You'd be a good fit for this role if
● You have run a social account or newsletter and have early experience in marketing, content or growth.
● You can work across teams, pull insights from customer success, GTM, product and engineering, and collaborate closely with the design team.
● You use AI tools every day and are comfortable reading data and acting on it.
● You write sharp copy and communicate with clarity.
● You move fast, stay patient when results compound slowly, and want to grow as fast as the company does.
● Bonus: you have experience in B2B marketing, especially in healthcare or US markets. You have worked with a website CMS like Webflow, you are comfortable with design tools like Figma, and you are good at video creation.
Why RISA
● Ground-floor growth. Join a fast-growing startup early. As RISA scales, strong performers grow into owning a function and building a team.
● Large-scale impact. Your work reaches oncology practices, health systems and biopharma leaders across the U.S., with a footprint expanding globally.
● Real ownership. Own channels and numbers from day one. No busywork, no waiting your turn. ● Direct access. Work directly with GTM and marketing function leads and founders on projects.
📌 Marketing Associate (Bengaluru)
🏢 Risa
📍 Bengaluru