About TIECO : The Indian Ethnic Co. (TIECO) is a contemporary fashion brand built on a deep love for India’s rich heritage of handcrafted têxtiles and artisanal craftsmanship. We work closely with traditional crafts from across the country, reimagining them through up-to-date silhouettes and timeless designs that seamlessly blend heritage with contemporary living.

Co-founded by mother-daughter duo Hetal Desai, our Chief Creative Designer, and Lekhinee Desai, who leads the brand’s marketing and growth, TIECO was built with a vision to make authentic Indian craftsmanship relevant for the modern woman.

Based in Mumbai, we are a passionate team driven by design, storytelling, and a commitment to preserving India’s têxtile legacy while building a modern, design-led fashion brand. Joining TIECO means working at the intersection of heritage, craftsmanship, creativity, and innovation.

Key Responsibilities :

- Provide a seamless and personalized shopping experience by understanding customer needs and recommending suitable products.




- Actively contribute to meeting and exceeding daily sales goals.
- Maintain in-depth product knowledge to effectively assist customers and drive sales.
- Ensure high standards of visual merchandising, store cleanliness, and overall showroom presentation.
- Handle billing and support day-to-day store operations efficiently.
- Communicate clearly and professionally with customers and team members.

Qualifications & Skills :

- Strong communication and interpersonal skills.
- Customer-oriented mindset with a passion for retail.
- Interest in fashion and styling; knowledge of garment alterations is an added advantage.
- Ability to multitask and work in a rapid-paced retail environment.
- Basic understanding of billing systems and store operations is preferred.

Experience :

- Previous experience in retail sales or customer service is preferred but not mandatory.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

📌 Sales Associate (Vadodara)
🏢 The Indian Ethnic
📍 Vadodara