Job Description - Sales Executive (Chennai)

Company: Fresh Fruit Alliances Pvt. Ltd. Location: Chennai

Department: Sales

Reporting To: Branch Head / Sales Head

Role Overview

The Sales Executive will be responsible for managing end-to-end sales operations at the Chennai branch, including customer relationship management, order processing, collections, market intelligence, and coordination with operations. The role requires strong market understanding of fruits/produce and the ability to drive sales while ensuring efficient stock movement.

Key ResponsibilitiesSales & Business Development

- Drive daily sales planning and execution
- Add and onboard new customers to expand market reach
- Meet customers regularly in market and retail outlets
- Suggest suitable pricing strategies based on market trends
- Provide input on stock import decisions based on demand trends
- Must Travel in south of India to several markets for new customer developments.

Order & Customer Management

- Handle customer enquiries and order booking on a daily basis
- Maintain accurate and real-time order records
- Provide regular updates to customers on stock availability, pricing, and quality
- Address customer complaints and ensure timely resolution

Collections & Financial Coordination

- Follow up for payments and outstanding dues
- Monitor customer credit limits and ensure timely collections
- Ensure mínimal overdue outstanding and enforce credit discipline
- Maintain proper ledger tracking

Stock & Operations Coordination

- Coordinate loading, unloading, and vehicle booking




- Work closely with cold storages for smooth inventory movement
- Monitor stock availability and reconcile discrepancies
- Manage stock transfers between locations

Market Intelligence

- Track market prices, demand-supply trends, and stock movement
- Provide updates to management for pricing decisions
- Analyze competitor activity and consumer trends

Branch Operations & Coordination

- Supervise repacking activities and quality checks
- Coordinate with operations, logistics, and finance teams
- Assign and monitor tasks for branch staff

Key Performance Indicators (KPIs)

- Order accuracy and real-time record management
- Customer satisfaction and retention
- Sales growth and recent customer acquisition
- Timely collections and reduction in overdue outstanding
- Stock reconciliation accuracy
- Market intelligence reporting

Qualifications & Skills

- Graduate (preferred)
- 2-5 years of experience in sales / FMCG / fruits & vegetables / supply chain
- Strong understanding of mandi/fruit market operations
- Good negotiation and communication skills
- Ability to work in a fast-paced environment
- Basic knowledge of Excel / ERP systems
- Based out of Locality near Koyambedu fruit market or Chettipedu, Kern Agro cold storage

Key Attributes

- High ownership and accountability
- Strong relationship-building skills
- Problem-solving mindset
- Ability to handle pressure and multitask
- Independent decision-making

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits :

- Flexible schedule
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sales Exective (Chennai)
🏢 Fresh fruit importers
📍 Chennai