This role owns the platform marketing runs on — the CMS, the website, the content publishing, and the campaign infrastructure marketing depends on to ship. You're the connective tissue between marketing's intent and what actually goes live on the web. It's a deliberate hybrid, and we're strict about it. We need an operator who runs a tight backlog and ships predictably — clean tickets, predictable releases, no dropped balls. We also need a proven track record in marketing: real campaigns shipped, real funnels owned, real numbers moved.
You'll work hand-in-hand with Marketing leadership, report into Product, and hold your own with marketers, designers, content, engineers, and analytics in equal measure.

Run a backlog engineering can build from without coming back with questions. Sit close to marketing. Understand the campaign calendar, content roadmap, and growth bets well enough to anticipate, not just react.
Be the single point of accountability between marketing and engineering. No releases catch marketing by surprise.
Make trade-off calls. Marketing always has more to ship than engineering can handle. Treat performance, accessibility, and SEO as standing work — there's never spare time.
5+ years of experience as a Product Owner or similar role working within Agile/Scrum methodologies.

- SaaS background, especially products with inbound or content-driven growth — you understand the website is a revenue surface, not a brochure.
- Bonus if you've migrated off a monolith and lived to tell the tale.
- Fluent in the up-to-date marketing analytics stack — GA4, GTM,



Segment, Mixpanel, or equivalents. You read attribution data, not just receive reports about it.
- SEO instincts grounded in practice — Core Web Vitals work, technical clean-ups, or content improvements that moved real numbers.
- A/B testing experience on landing pages, sign-up flows, or paid funnels — with the scars from tests that taught you something the hype cycle didn't.
- Worked with brand and content teams beyond ticket intake — shaped messaging, debated positioning, pushed back on creative with reasoning that held up.
- Familiarity with marketing automation (HubSpot, Customer.The CMS itself — roadmap, capabilities, integrations, and the technical debt that comes with a platform marketing pushes hard every week.

Web and landing page delivery — the pipeline from brief to built to launched to measured, running sprint after sprint without surprises in either direction.
Marketing execution backlog — campaigns, content drops, A/B tests, SEO work, growth experiments. Sequenced and shipped.
Performance and SEO health — Core Web Vitals, page speed, conversion paths, and indexing hygiene—ongoing product work, not an annual audit.
Why choose FULL?
Setmore, ranked as one of Forbes's top 7 scheduling apps, helps businesses grow and thrive. Our global team of engineers, designers, testers, product experts, customer experience associates, and marketers come together to create a better way to work. Our products and services help businesses to be more productive, flexible, and scalable.

📌 Website Product Owner - Marketing (Chennai)
🏢 FULL Creative
📍 Chennai