Yabx is a global FinTech venture of Mahindra Comviva aimed at simplifying financial access to the 2 Bn+ under-banked people in the emerging markets of Africa, Asia, and Latin America. We use technology and analytics to reduce the cost of delivering financial services. In doing so, we partner with leading Telecom Operators, Banks, MFI's, Credit Bureaus, Mobile Financial Providers & handset vendors. We are a team of industry experts and entrepreneurs with global experience.
Total Experience- 2-4 years
Position- Marketing Lead – Customer Value Management (2–4 Years)

As a Marketing Lead – CVM, you will drive customer acquisition, engagement, retention, and repeat usage across Yabx's digital lending products. Build customer segments using demographic, behavioral, and transaction data
Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
Own end-to-end campaign execution,



tracking, and performance reporting
Run A/B tests, pilots, and growth experiments to continuously improve performance
Identify new growth opportunities, segments, and offer constructs

Experience & Skills

- 2–4 years of experience in marketing analytics, CVM, or digital marketing
- Strong analytical mindset with hands-on SQL & Python (mandatory)
- Exposure to Pyspark / Big Data is a strong plus
- Experience with telco, retail, banking, fintech, or digital lending campaigns preferred

Data-driven problem solver with strong business intuition
Passion for using data to influence customer behavior and business outcomes

Chance to work on large-scale digital lending products impacting millions

📌 Marketing Lead - Fintech (Gurugram)
🏢 Yabx Technologies
📍 Gurugram